On Wednesday, July 20, 2011, MCI’s Group Director of Global Learning and Development, Avinash Chandarana from MCI Headquarters Brussels will open the CESSE Annual Meeting with a keynote plenary session entitled “Crossroads of Culture – How to Do Business Effectively in the Global Marketplace.”
The awareness of cultural differences and the development of cross cultural competence are rapidly becoming vital for business success. But how many associations have the cultural insights, competencies and capabilities to successfully manage cross-cultural business interactions? In your own culture, you are more likely at ease with colleagues, members or suppliers, but can you associate and adapt with cultures other than your own?
- What are the pitfalls if you assume that trust is approached in the same way in Asia as it is in Europe or in South America?
- How does a lack in global perspective impact your association’s relationships, decision-making and membership development at international level?
Understanding your stakeholder’s cultural profile is paramount to persuasive communication and relationship building.
Join us at the CESSE Annual Meeting in Vancouver.