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Dec 22 2015

Join MCI As Our Guest for IMEX Frankfurt 2016

IMEX 2016

The world’s leading international meetings marketplace is marking its 14th Anniversary with an earlier date in April for 2016. As always IMEX Frankfurt is going to be another incredible experience. Over the years, IMEX has become the leader in  the ever-changing face of the meetings industry.  Constantly evolving and with a firm finger on the pulse of all the breaking news and trends, this show really puts you at the center of the action and MCI is inviting you to attend as our guest.

Every year record numbers of international meeting planners and association executives attend IMEX, the essential worldwide exhibition for meetings and incentive travel – featuring IMEX Association Day & Evening, a dedicated education and networking day for association executives.

Association Day – April 18, 2016

During this special day of education and seminars, IMEX explores key topics and new developments within association management. Association executives are most welcome at Association Day.  Open to all levels of association executive registered to attend IMEX, Association Day offers a VIP opportunity to invest in yourself and your association. A free afternoon of education at the Sheraton Frankfurt Airport Hotel, is co-delivered by ICCA, PCMA and ASAE and hosted by Starwood Hotels and Resorts. Followed by a networking reception, Association Evening hosted by Marriott Frankfurt.

In 2015, Association Day attracted over 300 association executives from nearly 40 countries.

 

Join MCI @ IMEX 2016 – Hosted Buyer Benefits

imex show floor

Year after year, attendees comment that is it the show where business gets done. The atmosphere is almost electric with exhibitors, buyers and visitors alike all “charged up”.  This is where major senior executives from the global meeting services arena meet association leaders to discuss proposals and complete deals.

3,500 exhibitors come to IMEX each year (including tourist boards, convention bureaus, international hotel chains, airlines and destination management companies). They’re poised to do business with the 9,000 visitors (including almost 4,000 hosted buyers) who attend during three energetic and very inspirational days.

 

imex 2015 show stats 1

In 2016, MCI would like to extend an invitation to our US-based association colleagues to be our guest at IMEX.

The IMEX association hosted buyer program offers the following exclusive benefits:

  • Attendance at IMEX 2016 and IMEX Association Day and Evening on Monday, April 18th, the day before the exhibition opens in Frankfurt.

  • Economy flights

  • Accommodations in specially selected 4 or 5 star hotels

  • Ground transfers within Frankfurt from the airport to hotel and to the exhibition

  • Hosted Buyer Lounge access, with complimentary WI-fi and other services

  • Dedicated support team before and during the show

  • Access to over 200 educational sessions throughout the 3 days

 

To qualify for MCI’s Guest IMEX  Hosted Buyer Program you must be responsible for planning, organizing, recommending or making financial decisions for events outside the Unitedimex 2015 show stats 2 States.

 

Most people will attend from April 18-21 in order to attend Association Day and the exhibition, but for those who would like to attend the exhibition only, that is possible. The exhibition runs from Tuesday, April 19 to Thursday, April 21. Please state your travel preferences during the registration process.

Please follow this link to be a part of  MCI’s Guest IMEX 2016 Hosted Buyer Program.

Attending IMEX 2016 and IMEX Association Day will be the best decision you make this year.

If you have questions, please contact Theresa DeConinck at theresa.deconinck@mci-group.com.

 

 

Dec 03 2015

Reactions to ASAE Foundation Global Management Series – Special Focus on China

China 4 innovations

 

Recently, McKinsey issued a report on China’s potential for innovation versus where they are today. China’s need to rely less on low cost manufacturing and more on innovation-based economic strategies will need to contribute up to half of its GDP growth by 2025 ( $3 trillion – $5 trillion annually).

To get there China must improve its performance across the four “archetypes” of innovation where China’s record is not always strong:  customer-centricity, efficiency-driven, engineering and science-based innovations.  It is the latter two that China lags behind and why associations offer good channels to collaborate.

  • China’s large and dynamic market gives it an edge in customer-focused innovation. Chinese
    innovators use China’s massive consumer market to commercialize new ideas quickly. Chinese consumers enable innovation by accepting early iterations of products and services and providing feedback for rapid refinement.
  • China’s manufacturing ecosystem enables efficiency-driven China radar graphinnovation. China has the
    world’s most extensive manufacturing ecosystem, with more than five times the supplier base of
    Japan, 150 million manufacturing workers, and modern infrastructure.
  • Accelerated learning is essential for engineering-based innovation. Purchasing bygovernment-owned enterprises, facilitation of technology transfers, and introduction of market
    discipline are accelerating learning needed for engineering-based innovation.
  • Chinese companies are trying to catch up in science-based innovation using novel
    approaches. The government push to raise R&D spending, train scientists, and file for patents has
    yet to give China a lead in science-based innovation.

 ASAE Study Shows US Associations Must Be More Deliberate & Engaged in China

According to our first year research study with ASAE Foundation “Achieving Global Growth,” 57 percent of respondent associations growing internationally and 47 percent of those who experienced declining or flat membership and product sales internationally identified China as one of the top markets for expected growth in the next three years.

Yet, year two study found that many associations weren’t fully committing themselves to China.  They didn’t have a formal strategy adopted.  They weren’t conducting local marketing/communication and social media in China to activate demand properly.  And they weren’t happy with the partners they chose.

Insights from a China Insider

We recently sat down with Florence Chua, senior director of association management and consulting for MCI China.   In this short two part podcast interview she offers insights into what associations should understand about making commitments and engaging for growth in China.

 

Aug 27 2015

Key Findings from Year 2 ASAE Global Growth Study – Interview with Nikki Walker

ASAE 8.2015 podcast

 

 

 

 

 

 

 

 

 

 

Two Part Interview with Nikki Walker Discusses Recent Global Study

The first phase of ASAE’s Global Management Series, culminating with the report Achieving Global Growth: Establishing & Maintaining Global Markets, examined the practices of associations growing globally, but it left a number of questions unanswered.

  1. How do associations build strategies around these practices?
  2. What are the potential roadblocks?
  3. What’s required in terms of research, governance, and member relations, and what other factors are important to successful global growth?

Global Growth Strategies summarizes the answers we received when we put those questions to a diverse group of association leaders. In this report, you’ll learn about the key steps to take and the important partnerships to make to succeed in international markets. Global Growth Strategies provides valuable considerations for associations establishing operations in foreign markets and for associations looking to take that step.

This report also includes the “Special Focus on China,” which examines the strategies and operations of associations working in that country. This special examination was crafted from interviews with 40 association leaders, translating the themes of those interviews into actionable advice on a variety of topics, including strategic planning, operational decisions, and cultural issues.

This report on global strategy represents the second year of an ongoing effort to provide a common roadmap for associations as they plan, execute, or refine their global efforts. The ASAE Foundation and MCI Group joined forces to study processes and strategies of how associations are operating globally.

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