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Jul 26 2016

MCI Sessions @ ASAE in SLC in August

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If you are travelling to ASAE next month, be sure to check out the following sessions which all take place at the Salt Palace Convention Center in room 250DEF.

Expanding into China: Strategy, Tactics and ROI

Sunday, August 14, 2016               2:00 PM – 3:30 PM

Venue: Salt Palace, 250DEF

Many “global” associations have no formal global strategy, are conducting little local marketing, and are disappointed with the results of their international partnerships. Learn from several associations that formalized a global business strategy, focusing their efforts on China and the key elements required for growth. Gain insights on the different strategies and approaches for investing in China operations and how to overcome some of the most common challenges.

Speakers

  • Matt Miller , Chief Operating Officer, NACE International
  • Peter O’Neil , Chief Executive Officer, ASIS International
  • Florence Chua , Director – Association Management and Consulting, MCI China
  • Michael Stewart , CFO, American Association for Cancer Research

 

Unfolding Opportunities in the Gulf Region

Monday, August 15, 2016             9:00 AM – 10:00 AM

Venue: Salt Palace, 250DEF

While the UAE region seems to have slowed down due to falling oil prices and some regional turmoil, it also is ripe with new opportunities for countries to diversify their economic growth by moving away from the dependency on the oil and gas industry. The session will highlight key trends on UAE and the gulf countries who are fostering growth and working towards their next 5 to 10 year vision. It will also showcase success stories of international and regional associations who have successfully used Dubai, UAE as a hub to expand and penetrate the region.

Speakers

  • Ajay Bhojwani , Managing Director, MCI Middle East
  • Senthil Gopinath , Regional Director (Middle East), International Congress and Convention Association
  • Mohamed Mezghani , Deputy Secretary General, UITP : Advancing Public Transport

Following “Unfolding Opportunities in the Gulf region,” a special session will offer delegates a platform to interact with regional experts to address any queries they may have regarding business culture and doing business in Dubai and the Middle East.

Doing Business in the Middle East – Cultural Do’s and Don’ts

 

Learning Objectives:     

  1. Understand business culture in the UAE and the Middle East region
  2. Gain an understanding of correct etiquette and  the do’s and don’ts in a business environment
  3. How to establish a long-term business partnerships with your local partners
  4. Facts and successful business models of doing business in the region

Moderator: Ajay Bhojwani, Managing Director, MCI Middle East

Session Presenters:

  • Steen Jakobsen, Steering Committee Member, Dubai Association Center
  • Layla Derraz, Senior Manager, Promotion and Events, Dubai Association Center
  • Deenah Al Hashemi, Executive, Promotion and Events, Dubai Association Center

 

Attendees will receive cultural handbooks from the Sheikh Mohamed Center for Cultural Understanding, the reference touristic institution in Dubai to learn about the culture of the UAE and the wider Middle East region.

 

 

Developing a Global Marketing Strategy across Multiple Markets

Monday, August 15, 2016             2:00 PM – 3:30 PM

Venue: Salt Palace, 250DEF

Hear how the American Concrete Institute embarked on its first effort to develop a global marketing strategy targeting four distinct country markets with messaging and tactics addressing the unique needs of members, customers, and stakeholders. Join us as we share lessons learned along our six-month journey — from the USA to Latin America, the Middle East, and India. Discover the nuances of a designing and implementing a global marketing strategy, including the tactics and metrics to choose which markets to proactively invest resources in and how to build brand awareness and positioning.

Speakers

  • Nikki Walker , VP Global Association Management & Consulting, MCI Group
  • Kevin Mlutkowski , director, sustainability and marketing, American Concrete Institute

Jul 26 2016

The Privacy Shield and the General Data Protection Regulation: What US Associations Need to Know

Webinar July 2016The webinar sponsored by MCI and Globalaw was held on July 12th and covered:

  • Setting the scene: the Privacy Shield and the GDPR

  • US and European Perspectives on the Schrems Case (The Court of Justice of the European Union (CJEU) issued the final ruling in Schrems v. Data Protection Commissioner (Case C-362/14) on October 6, 2015. The Court invalidated the Safe Harbor arrangement, which governs data transfers between the EU and the US.)

  • Transatlantic Data Transfers: Challenges and Alternative Tools to Safe Harbour

  • The General Data Protection Regulation: the Issue of Consent

  • Looking Ahead: Practical Steps for US Associations

 

Follow this link to the archived 60 minute session.

 

Jun 27 2016

Navigating the EU-US Privacy Shield and the General Data Protection Regulation – Latest on What US Associations Need to Know

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The past months have seen two key developments in the field of data privacy in Europe which are set to a have a significant impact on Associations operating in both the US and Europe that handle personal data; the EU-US Privacy Shield Framework and the General Data Protection Regulation.

 

 

The EU-US Privacy Shield Framework, while still at a drafting stage compared to the now defunct Safe Harbour Framework, and the new EU General Data Protection Regulation, a 200-page piece of legislation that will come into effect in 2018, introduce stronger obligations and Increased fines for breaches.

The recent vote in Britain to leave the EU does not diminish the importance of these issues as there will be a mandatory two year minimum period in which the UK remains a member of the EU while an exit is negotiated. During this time all existing legislation (including GDPR) will continue as before.

globalaw

MCI Brussels and Globalaw, a leading global legal network of 110 firms with over 4,500 lawyers in over 165 cities, will host a LIVE webinar on Tuesday, 12 July at 1000 am EDT.   

Essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how Associations operating in both the US and Europe can best adapt in this transitional phase will be discussed by a panel of legal experts from the US and EU.

Featured Speakers

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Karin McGinnis, Attorney, Member, Moore & Van Allen, PLLC,  USA

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Susanne Klein LL.M., Rechtsanwältin (Lawyer), GÖHMANN Rechtsanwälte, Germany

 

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Dr. Benno Barnitzke, Rechtsanwalt (Lawyer), GÖHMANN Rechtsanwälte, Germany

 Key Topics to be addressed:

  1. Setting the scene: the Privacy Shield and the GDPR

  2. US and European Perspectives on the Schrems Case   (The Court of Justice of the European Union (CJEU) issued the final ruling in Schrems v. Data Protection Commissioner (Case C-362/14) on October 6, 2015. The Court invalidated the Safe Harbor arrangement, which governs data transfers between the EU and the US.)

  3. Transatlantic Data Transfers: Challenges and Alternative Tools to Safe Harbour

  4. The General Data Protection Regulation: the Issue of Consent

  5. Looking Ahead: Practical Steps for US Associations

Time will be reserved for questions.

To Register for the July 12 LIVE Webinar

Register now for this important session while seats last from the Globalaw website!   Follow this link to register.

After registering, you will receive a confirmation email containing information about joining the webinar.

 

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