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Aug 25 2017

MCI China Webinar – Medical Education in China: Practical Steps to Build Impact

Practical Steps to Build Impact for Medical Education in China

Thursday September 7th, 9:00- 945 am Eastern

Medical education and international exchanges is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges.

The Society of Critical Care Medicine (SCCM) has redefined their engagement strategy. In this session, SCCM CEO & Executive Vice President David J. Martin,  and Maria Tong, Director MCI China and team leader for SCCM in China, will share insights from their 5 year effort to improve SCCM engagement and partner strategy for the distribution of its training courses and publications in China.

Whether you are just considering China or are already delivering activities in this large market, you will not want to miss this 45-minute webinar to understand how SCCM sustains its long term commitment in China.  

This LIVE webinar will help you better define your impact in China, navigate the complicated stakeholder landscape, how to build recognition and buy-in, and understand the government’s objectives for the healthcare industry.

 

 

 

Bring your questions or submit in advance.

Seats are limited. For more information and to register click here

 

Aug 04 2017

MCI Education @ ASAE Toronto

If you are travelling to ASAE next week, be sure to check out the following sessions which all take place at the MTCC – South Building.

 

Build Medical Education in China: Strategy and ROI

Monday, August 14, 2017 9:00 AM – 10:00 AM

Room: 717AB

Medical education and international exchanges is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges. Society of Critical Care Medicine (SCCM) has redefined their engagement strategy. In this session, David J. Martin, CEO, SCCM will be interviewed to help us better understand the realities of structured medical education in China, the stakeholder landscape, building recognition and buy-in, and updates and implementation of NGO law.

Speakers

Florence Chua, Director Association Management and Consulting, MCI Group
David Martin, CEO/ Exec Vice Pres, Society of Critical Care Medicine

 

 

Doing Business in the Middle East – Cultural Do’s and Don’ts

 Monday, August 14, 2017    330-400pm

Global Solutions Lounge 

Learning Objectives:     

  1. Understand business culture in the UAE and the Middle East region

  2. Gain an understanding of correct etiquette and  the do’s and don’ts in a business environment

  3. How to establish a long-term business partnerships with your local partners

  4. Facts and successful business models of doing business in the region

Moderator: Ajay Bhojwani, Managing Director, MCI Middle East

Session Presenters:

  • Steen Jakobsen, Steering Committee Member, Dubai Association Centre

  • Rami Muhanna, Licensing & Relationship Management, Dubai Association Centre

 

 

 

Aug 04 2017

Benchmarking Member & Customer Relationship Strength -Keys to Sustaining Engagement ROI

Last week I had the pleasure of attending the latest CESSE Annual Meeting in Quebec City. Kudos to organizers for a very good educational event and to the supplier community of Quebec and Canada for an excellent immersive customer experience. If you haven’t had a chance to go to Quebec City – you are missing something special.

I was invited to moderate a panel discussion on the results from MCI’s Engagement Index Collaborative which includes data from the global (non-US) 2016 and domestic US 2017 study. Joining me on the program was Michael Gips from ASIS International and Patrick Gouhin, CAE, from the International Society of Automation. Sadly, we missed having Marc Beebe from IEEE (who the airline gods didn’t spare).

Our session was also about engagement but of a different kind, namely the interconnection between member and non-member relationship strength and its impact on retention and product sales. Results from this year’s American Engagement Index (AEI) focused for the first time on the US domestic market for ten large professional societies.

This Engagement Index community is a collaboration between MCI and its research partner FairControl and these US associations as we seek to address fundamental challenges facing sustainable growth today both globally and domestically through better data driven decision making. Both the global (GEI) and US (AEI) indexes seek answers from association members and customers on the underlying causes of stagnating/decreasing membership, flight to competitors, and higher member expectations & unmet needs.

Pat, Michael and I shared the following highlights from the AEI data released only in the last two weeks.

  1. Member and customer relationship strength is borderline weak in the US market. Compared to data from outside the US in 2016, this trend is actually consistent in that “mature markets” like Europe, Australia/NZ, Hong Kong, Japan or South Korea were only slightly higher scores (75 versus 78).
  2. Another trend that mirrors results from GEI was the impact of the “member only” segment or those who are members but do not use or buy products. Members who do not buy or use products have a significantly lower relationship strength and are a primary “detractor” among the membership whose likelihood to renew is very poor. They score the worst across all driver measures: brand awareness, benefits/value, offering, customer service, products and services, and communications and information. Conversely, we learned that the more products a member or non member customer uses or buys, the stronger the relationship and engagement level.
  3. Among US members, the older and more educated the member the less engaged they are. Their interests become less intense for core product offerings, but as they gain tenure, they are more interested in becoming involved in the association’s community.
  4. Products that are the most popular in the US are magazines, standards/codes/good practices, and peer review journals. When looking at a segmentation of the audience, newer US members act like non member customers – they want certification and practical training. Globally, the leader by a magnitude order of difference is certification/accreditation.
  5. In 2016, we introduced a customer relationship typology that groups members and customers by relationship strength to understand engagement fundamentals to improve activation strategies. In 2017, we learned that among US members, the highest concentration of the very weakest and the very strongest relationships are among longer tenured members.

To view the entire deck of charts go here.