Tag: association

Aug 07 2018

ASAE2018 – Tips on Doing Business in Dubai and the Gulf Region

 

On Sunday, 19th August from 3:30 pm – 4:00 pm in the Global Solution Lounge, join us for a “A Taste of Dubai.”

Understand the UAE and regional business culture.

Gain an understanding of correct etiquette in a business environment.

Learn how to establish a long-term business partnership with your local partners.

Consider the types of successful business models in the region.

Moderator:
Ajay Bhojwani, Managing Director, MCI Middle East

Session Panelists:
Steen Jakobsen, Member of the Executive Committee, Dubai Association Center

Rami Muhanna, Member Relations, Dubai Association Center

Apr 10 2018

A Conversation with Mr. Kenneth Jarrett, President of the American Chamber of Commerce Shanghai

 

 

 

 

 

 

 

Developing Your China Strategy, What’s Next?

MCI China is pleased to announce a unique opportunity to listen to a deeply experienced China expert as he helps US association executives seek ways to improve their China strategy in an era of major change.

Join Mr. Kenneth Jarrett, President of the American Chamber of Commerce in Shanghai , as he shares his keen insight and observations on today’s Chinese government policies and the changes that may impact US association strategy and operations in China.

This special event will take place on Thursday, May 3rd from 10:00 a.m. – 11:30 a.m. EDT at the ASAE Conference Center, first floor in Washington DC.

Mr Jarrett will discuss:

  • How the operating environment for U.S. associations in China has changed as a result of the recent key Chinese government 19th Party Congress and  National People’s Congress?
  • What are the policy impacts, government restructuring,  and attitudes toward foreign investors and key Chinese government initiatives?
  • What does this mean for US associations?
  • How should this shape future US association Chinese strategy?

 

Mr Jarrett will entertain questions posed in advance upon registration.

To register for this special MCI China event, please follow this link.  If you have questions about this event please contact Karine Desbant at [email protected].

About the Speaker

Mr. Kenneth Jarrett has been President of the American Chamber of Commerce in Shanghai since September 2013.   Previously, he was the Greater China Chairman for APCO Worldwide, a Washington-based public affairs consultancy from 2008 to 2013.  He served also as a U.S. diplomat from 1982 to 2008.

During his 26-year diplomatic career, his postings included Consul General in Shanghai, Deputy Consul General in Hong Kong, and Director of Asian Affairs at the White House National Security Council.  Mr. Jarrett served in Beijing, Chengdu, Singapore, and had several assignments in Washington, DC.

Mr. Jarrett has degrees from Cornell University, Yale University and the National War College. He is the recipient of the Magnolia Award (Silver) from the Shanghai government and is a member of the National Committee for US-China Relations.

Aug 04 2017

Benchmarking Member & Customer Relationship Strength -Keys to Sustaining Engagement ROI

Last week I had the pleasure of attending the latest CESSE Annual Meeting in Quebec City. Kudos to organizers for a very good educational event and to the supplier community of Quebec and Canada for an excellent immersive customer experience. If you haven’t had a chance to go to Quebec City – you are missing something special.

I was invited to moderate a panel discussion on the results from MCI’s Engagement Index Collaborative which includes data from the global (non-US) 2016 and domestic US 2017 study. Joining me on the program was Michael Gips from ASIS International and Patrick Gouhin, CAE, from the International Society of Automation. Sadly, we missed having Marc Beebe from IEEE (who the airline gods didn’t spare).

Our session was also about engagement but of a different kind, namely the interconnection between member and non-member relationship strength and its impact on retention and product sales. Results from this year’s American Engagement Index (AEI) focused for the first time on the US domestic market for ten large professional societies.

This Engagement Index community is a collaboration between MCI and its research partner FairControl and these US associations as we seek to address fundamental challenges facing sustainable growth today both globally and domestically through better data driven decision making. Both the global (GEI) and US (AEI) indexes seek answers from association members and customers on the underlying causes of stagnating/decreasing membership, flight to competitors, and higher member expectations & unmet needs.

Pat, Michael and I shared the following highlights from the AEI data released only in the last two weeks.

  1. Member and customer relationship strength is borderline weak in the US market. Compared to data from outside the US in 2016, this trend is actually consistent in that “mature markets” like Europe, Australia/NZ, Hong Kong, Japan or South Korea were only slightly higher scores (75 versus 78).
  2. Another trend that mirrors results from GEI was the impact of the “member only” segment or those who are members but do not use or buy products. Members who do not buy or use products have a significantly lower relationship strength and are a primary “detractor” among the membership whose likelihood to renew is very poor. They score the worst across all driver measures: brand awareness, benefits/value, offering, customer service, products and services, and communications and information. Conversely, we learned that the more products a member or non member customer uses or buys, the stronger the relationship and engagement level.
  3. Among US members, the older and more educated the member the less engaged they are. Their interests become less intense for core product offerings, but as they gain tenure, they are more interested in becoming involved in the association’s community.
  4. Products that are the most popular in the US are magazines, standards/codes/good practices, and peer review journals. When looking at a segmentation of the audience, newer US members act like non member customers – they want certification and practical training. Globally, the leader by a magnitude order of difference is certification/accreditation.
  5. In 2016, we introduced a customer relationship typology that groups members and customers by relationship strength to understand engagement fundamentals to improve activation strategies. In 2017, we learned that among US members, the highest concentration of the very weakest and the very strongest relationships are among longer tenured members.

To view the entire deck of charts go here.

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