Successfully Tailoring Educational Programs to Europe and Beyond – a LIVE Webinar Jan 23rd @10am Eastern

Recently presented at the ASAE Annual Meeting in Chicago, Ms. Annemarie Weise, Senior Business Development Manager for MCI Benelux and Mr. Kevin Perry, Ed.D, Director of SAE International’s Professional Development division (Retired) will repeat their popular ASAE session.

In 2015, a major U.S.-based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. 

Multiple challenges were identified and had to be overcome to allow successful establishing of the organization’s professional development portfolio in Europe:

  1. Organization perceived as U.S.-centric + rivalry between U.S. and EU markets
  2. Lack of awareness regarding the organization’s offering
  3. Need to customize content, pricing and format to the European audience
  4. Specificities of the European market (languages, cultures)

The purpose of this session will be to outline the sales, marketing and course development strategy which was implemented in order to establish the organization’s professional development offering in Europe.

Following the positive results in Europe, the organization extended its offering to Asia and is currently successful in over 30 countries. 

About the Presenters


Annemarie Weise

Annemarie Weise is Senior Business Development Manager at MCI Group where she is responsible for strategically growing global associations especially through developing new products and revenue channels. Having lived, studied and worked in 5 different countries, her deep cultural understanding and fluency in 4 languages (German, English, French and Spanish) equips Annemarie for international projects. Most recently she has been focusing on helping associations cultivate their education businesses across continents with an important percentage of her association portfolio consisting of international US-based organizations. 

Kevin Perry, Ed.D.

Kevin Perry is a private consultant helping training organizations with strategic growth through refined business processes, credentialing, and  acquisition.  He recently retired as Director of SAE International’s Professional Development division, a position he held since 2001.  In this capacity, he led a staff that plans and delivers public training courses, in-company training, and a variety of multimedia/distance learning products for engineers who serve the automotive, aerospace, and commercial vehicle industries.  In 2014, Dr. Perry assumed management of Effective Training, Inc., a firm that SAE acquired, which focuses on geometric dimensioning and tolerancing training products.  Also in 2014, he established Probitas Authentication, a new SAE business that certifies aerospace auditors and training providers.  In 2015, he led an effort to acquire the aerospace auditor and training provider business from the principal competitor to Probitas and in 2018 he led the acquisition of CALISO, an online ISO-standards training company.

 For questions on the webinar, please contact Karine Desbant at [email protected]

Seating is limited so sign up today!

Education in Healthcare: the Next Fundraising Goldmine

 
Recently presented at the ASAE Annual Meeting in Chicago to over 100 association executives, Mr. Lieven Mariën, external relations manager for MCI Benelux, repeated his popular session last week in a LIVE Webinar.  The session was recorded an available for on demand viewing.

According to a recent study 53% of associations surveyed struggle to secure event sponsors while member retention rates decrease by 16%.

What are we doing as associations to provide relevant offerings to industry partners and maintain ongoing stakeholder relations built on improved partner ROI? Are we looking beyond the annual conference to locate such opportunities?

Based on these observations, MCI Benelux developed a 365° methodology whereby sponsors can select 24/7, where ever they are based, the sponsorship options that best suits to their budget and business focus. For instance, can we give industry partners a choice to support education opportunities over exhibiting?

The 365° strategy features a dedicated and fully branded microsite listing all “real time” sponsorship opportunities including the different sponsorship levels. To create a sense of urgency, the site showcases all confirmed purchases made by sponsoring companies and what they booked with the association.

Sponsors are able to select à-la-carte options and design the package that best fits their needs. Data are prepopulated automatically to simplify their experience and they can access real-time analytics or historical purchases made previously.

In this webinar, you will learn how a European-based healthcare association reached a 217% increase in sponsorship and exhibition revenues and gained the trust of 14 new sponsors in just two years; with the biggest sponsor investing 11.5 times more than its initial budget. With this new strategy, long-term partnerships with industry partners was built extending opportunities well beyond its Annual Conference.

Follow this link to the on demand webinar here.

Unique Business Travel Opportunity for Associations Seeking to Do Business in MEA Region

Organized by the Dubai Association Centre, the Association Leader Getaway can be an excellent opportunity for associations with business to grow in the MEA region.  This “sponsored event” in Dubai takes place 10-13 December, 2018.

The Association Leaders Getaway is all about learning life lessons and professional skills in unconventional ways, as most lessons come through people and their stories, others come from our inner self and our experiences in this world.

This event is open to local and global association executives & member, Dubai Government representatives, relevant university students and academics, and Association Volunteer Leaders. The number of participants is limited to 60.

To apply for this “sponsored event experience” please go here.