Oct 04 2016

October 4th Webinar On Demand Recording – AWWA Creating Community – Better India Through Better Water

On October 4th, David LaFrance CEO from the American Water Works Association (AWWA) and Gaurav Sood from AWWA India shared their insights gained from the first year developing community in India.

AWWA developed a Strategic Framework with the objective of expanding into seven priority markets with a mission statement “Better World Through Better Water” and opened its first office outside of North America, in Mumbai India in 2015. This session aims to share insights into both the opportunities and challenges faced by a US association in penetrating the India market and lessons learned.

In this 30 minute webinar, you’ll understand:

  • AWWA’s overview and strategy for entering India

  • Getting traction in the Indian market – initial steps and financing the effort

  • Establishing the infrastructure – working with local volunteer leaders and governance

  • Being locally relevant – gathering market insights, establishing the brand, and building network

  • Daily operations – planning the action and acting the plan


MCI thanks David LaFrance for contributing his time and insight.



Please find a copy of the slide deck here.


About the author

Peter Turner

As MCI's Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Over the past 30 years I have served three associations (ASAE, MPI and IEEE Computer Society) as a leader of business, product and partnership development.

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