Sep 16 2016

Webinar – AWWA Creating Community – Better India Through Better Water









On October 4 at 1100am Eastern, join David LaFrance CEO from the American Water Works Association (AWWA) and Gaurav Sood from AWWA India as they share insights gained from their first year developing community in India.





AWWA developed a Strategic Framework with the objective of expanding into seven priority markets with a mission statement “Better World Through Better Water” and opened its first office outside of North America, in Mumbai India in 2015. This session aims to share insights into both the opportunities and challenges faced by a US association in penetrating the India market and lessons learned.


In this 30 minute webinar, we’ll share:

  • AWWA’s overview and strategy for entering India
  • Getting traction in the Indian market – initial steps and financing the effort
  • Establishing the infrastructure – working with local volunteer leaders and governance
  • Being locally relevant – gathering market insights, establishing the brand, and building network
  • Daily operations – planning the action and acting the plan

Participants in this webinar will:

  1. Understand why AWWA created a Strategic Framework to expand in other markets
  2. Learn why India was chosen first and the business model, metrics, KPIs developed
  3. Gain insight about doing business in India and how to operate in an organized chaos

To register for this 30 minute webinar, follow this link.

For questions, please contact Theresa DeConinck at 202.251.4916 or [email protected].

About the author

Peter Turner

As MCI's Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Over the past 30 years I have served three associations (ASAE, MPI and IEEE Computer Society) as a leader of business, product and partnership development.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>