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Jul 26 2016

MCI Sessions @ ASAE in SLC in August

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If you are travelling to ASAE next month, be sure to check out the following sessions which all take place at the Salt Palace Convention Center in room 250DEF.

Expanding into China: Strategy, Tactics and ROI

Sunday, August 14, 2016               2:00 PM – 3:30 PM

Venue: Salt Palace, 250DEF

Many “global” associations have no formal global strategy, are conducting little local marketing, and are disappointed with the results of their international partnerships. Learn from several associations that formalized a global business strategy, focusing their efforts on China and the key elements required for growth. Gain insights on the different strategies and approaches for investing in China operations and how to overcome some of the most common challenges.

Speakers

  • Matt Miller , Chief Operating Officer, NACE International
  • Peter O’Neil , Chief Executive Officer, ASIS International
  • Florence Chua , Director – Association Management and Consulting, MCI China
  • Michael Stewart , CFO, American Association for Cancer Research

 

Unfolding Opportunities in the Gulf Region

Monday, August 15, 2016             9:00 AM – 10:00 AM

Venue: Salt Palace, 250DEF

While the UAE region seems to have slowed down due to falling oil prices and some regional turmoil, it also is ripe with new opportunities for countries to diversify their economic growth by moving away from the dependency on the oil and gas industry. The session will highlight key trends on UAE and the gulf countries who are fostering growth and working towards their next 5 to 10 year vision. It will also showcase success stories of international and regional associations who have successfully used Dubai, UAE as a hub to expand and penetrate the region.

Speakers

  • Ajay Bhojwani , Managing Director, MCI Middle East
  • Senthil Gopinath , Regional Director (Middle East), International Congress and Convention Association
  • Mohamed Mezghani , Deputy Secretary General, UITP : Advancing Public Transport

Following “Unfolding Opportunities in the Gulf region,” a special session will offer delegates a platform to interact with regional experts to address any queries they may have regarding business culture and doing business in Dubai and the Middle East.

Doing Business in the Middle East – Cultural Do’s and Don’ts

 

Learning Objectives:     

  1. Understand business culture in the UAE and the Middle East region
  2. Gain an understanding of correct etiquette and  the do’s and don’ts in a business environment
  3. How to establish a long-term business partnerships with your local partners
  4. Facts and successful business models of doing business in the region

Moderator: Ajay Bhojwani, Managing Director, MCI Middle East

Session Presenters:

  • Steen Jakobsen, Steering Committee Member, Dubai Association Center
  • Layla Derraz, Senior Manager, Promotion and Events, Dubai Association Center
  • Deenah Al Hashemi, Executive, Promotion and Events, Dubai Association Center

 

Attendees will receive cultural handbooks from the Sheikh Mohamed Center for Cultural Understanding, the reference touristic institution in Dubai to learn about the culture of the UAE and the wider Middle East region.

 

 

Developing a Global Marketing Strategy across Multiple Markets

Monday, August 15, 2016             2:00 PM – 3:30 PM

Venue: Salt Palace, 250DEF

Hear how the American Concrete Institute embarked on its first effort to develop a global marketing strategy targeting four distinct country markets with messaging and tactics addressing the unique needs of members, customers, and stakeholders. Join us as we share lessons learned along our six-month journey — from the USA to Latin America, the Middle East, and India. Discover the nuances of a designing and implementing a global marketing strategy, including the tactics and metrics to choose which markets to proactively invest resources in and how to build brand awareness and positioning.

Speakers

  • Nikki Walker , VP Global Association Management & Consulting, MCI Group
  • Kevin Mlutkowski , director, sustainability and marketing, American Concrete Institute

About the author

Peter Turner

As MCI's Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Over the past 30 years I have served three associations (ASAE, MPI and IEEE Computer Society) as a leader of business, product and partnership development.

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