With 18,700 members from the US and 100+ nations worldwide, the American College of Chest Physicians (ACCP) has long been considered a trusted resource for knowledge and education among professionals across a wide range of disciplines, both in the US and around the world. Today, clinicians outside the US and Canada comprise 20% of the society’s members, make up more than 30% of attendance at the annual CHEST meeting and provide over half of articles submitted for consideration by the well-respected CHEST journal.
ACCP desired to expand the global reach of its mission: promoting the prevention, diagnosis and treatment of chest diseases through education, communication and research. To help achieve its vision of becoming a global leader in providing education in pulmonary, critical care and sleep medicine, ACCP wanted to understand how well
known the organization – and the “CHEST” brand – were among professionals in a variety of countries. They wanted to explore how the practice of chest medicine varied from place to place, as well as the sources of knowledge clinicians turned to, when keeping up-to-date on their discipline and practice. It also would be important to gauge interest in and applications for the variety of ACCP products and services, and to examine training preferences among clinicians in each location, as ACCP desired to showcase its innovative and
non-traditional teaching methods in the global marketplace.
This podcast video interview features Mark Rosen, MD, FCCP, director global education and strategic development for ACCP. Mark shares his perspective on the market intelligence, customer research and business planning they recently concluded.