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Apr 03 2013

Podcast Interview – Rethinking Membership As A Global Engagement Model

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Wow… now that’s reader reaction!

Back in February our posted article “Rethinking Membership As A Global Engagement Model” generated tremendous readership as hundreds of you read and shared the article with colleagues.  Nikki Walker, Vice President for MCI’s Global Association Management & Consulting Practice was its author and we were all pleased to see the interest.

Additionally, we received many comments both publicly and privately from those who wanted to share their enthusiasm for the concepts expressed.  Many of you are actively exploring out of the box approaches that may well turn tradition on its head.

Here are just some comments we received:

“Excellent blog and right on. Not always easy to implement but certainly very important food for thought. What is on the foundation of this, though, is that associations are challenged to think beyond their traditional benefits and develop more relevant products and services that can then make up this menu that allows ‘members’ with different needs pick and choose what fits them best and thereby engage with the Association.”

 

“This is a very timely blog as it is something I am looking into at the moment. I would be really interested to hear how anyone has managed to address the inter-dependency of membership, journal circulation numbers and associated revenue streams. Cutting the number of people who receive our journal(s) has a terrible effect on other income streams.”

 

“Great article on re-thinking member models. I’m being interviewed next week about our for-profit model. Ironically, what you’re proposing is precisely a concept I’m working on. Right now I’m building programs and value (my investment and company re-investment) but when done, what you’ve proposed is exactly what I look to do. I believe it has as much traction domestically as it does in India or Europe.”

We heard you

Some of you expressed a desire to hear more from Nikki, so we have decided to interview Nikki Walker for our first podcast for 2013.  The interview ran about 30 minutes and is divided into three parts for easier review.

Please let us know what you think.

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Watch the Interview with Nikki Walker on Rethinking Membership – Part 1

Watch the Interview with Nikki Walker on Rethinking Membership – Part 2

Watch the Interview with Nikki Walker on Rethinking Membership – Part 3

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 Would you like MCI to organize a LIVE webinar on Rethinking Membership?

If you would like to participate with others around an open discussion on Rethinking Membership Engagement, MCI would be happy to organize a LIVE webinar later this year.

If you would like to participate, leave us a comment on this page or email Peter Turner at [email protected].

About the author

Peter Turner

As MCI's Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Over the past 30 years I have served three associations (ASAE, MPI and IEEE Computer Society) as a leader of business, product and partnership development.

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