Jul 25 2012

Grow Globally: Finding Ways to Reach New Customers and Members







Avinash Chandarana and Nikki Walker from MCI facilitated the annual CESSE Management Institute at the CESSE Annual Meeting this week in Louisville.  Based on results from a pre-conference survey, the full day session was designed to address professional society global growth challenges and opportunities.  The program design included an interactive discussion on Becoming Cross Culturally Competent as well as advise on various topics such as:  finding the right partners, leading into markets with products versus membership, and selling products in new markets, among others. 

Four virtual presentations were integrated into the meeting program as a LIVE hybrid meeting feature from as far away as Beijing, Dubai, Mumbai, and Rio de Janeiro.  These virtual presenters shared a unique knowledge and perspective concerning mission critical global growth strategy for becoming more locally relevant to customers and members in emerging markets.

The remote presenters featured LIVE two way video and slide presentation thanks to the sponsorship and support from Blue Sky’s virtual presentation system.  MCI and Blue Sky have partnered to offer global content dissemination services to help associations create new digital content channels that can add new revenue, expanded marketing and sales capacity, or creating new products from existing conference or education content globally.   Global Content Dissemination Strategy was featured in an archived webinar presented by Peter Turner of MCI and Phil Forte, President of Blue Sky as well as this case study.

Look out for a future post where we shall feature the actual archived presentations from the senior consultants below.


Special Thanks to Blue Sky






Locally Relevant Marketing & Communication to Build Your Brand & Enhance Customer Value

Florence Chua, Beijing


View Video Presentation of Florence here.


Essential Operations to Drive Local Business

Tarnbir Kaur, CAE, Dubai & Mumbai


View Video Presentation of Tarnbir here.


Reaching Out To Global Markets Through Meetings & Events

Ajay Bhojwani, Dubai


View Video Presentation of Ajay here.


Co-Creation Partner Strategies to Build Local Brand Awareness

Gina van Dijk, Rio do Janeiro


View Video Presentation of Gina here.




Join Us At ASAE

Next month MCI will be appearing at the ASAE Annual meeting in Dallas.   Join us for another education session led by Nikki Walker of MCI and Greta Kotler of ASAE as they share the results of ASAE’s first global market analysis which MCI developed in 2011.  The session is titled ‘Mastering the Puzzle of Global Association Management Communities’,  and will take place on Monday, August 13, 2012, from 3:15 PM – 4:30 PM in room: D172.

We welcome you to the MCI booth #840 on Sunday and Monday of the exposition. 

Contact us to make an appointment.

Peter Turner

[email protected]

Theresa DeConinck

[email protected]



About the author

Peter Turner

As MCI's Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Over the past 30 years I have served three associations (ASAE, MPI and IEEE Computer Society) as a leader of business, product and partnership development.

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