The American Society for Quality continues to expand its engagement and strengthen member and customer relationships throughout the MENA region attracting new members, retaining them and building a larger stakeholder base. The core of this success is getting the strategy and planning right.
Join us on June 26th @ 10am Eastern for a LIVE 45-minute webinar presented by Carmen O’Neill, Certification Offerings, ASQ Global, and Kavitha Prabhu, Director Association Management & Consulting, MCI Middle East as they highlight how they used diverse product offerings targeting different industry verticals to expand ASQ in the Middle East and Africa region including membership.
Carmen and Kavitha will share:
Why MENA has been a great source of demand for ASQ products using product customization/ localization
Strategies gained to expand market and brand awareness as a critical source of knowledge
How the regional demand for specific knowledge based expertise was tapped
If you are travelling to ASAE next week, be sure to check out the following sessions which all take place at the MTCC – South Building.
Build Medical Education in China: Strategy and ROI
Monday, August 14, 2017 9:00 AM – 10:00 AM
Medical education and international exchanges is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges. Society of Critical Care Medicine (SCCM) has redefined their engagement strategy. In this session, David J. Martin, CEO, SCCM will be interviewed to help us better understand the realities of structured medical education in China, the stakeholder landscape, building recognition and buy-in, and updates and implementation of NGO law.
Florence Chua, Director Association Management and Consulting, MCI Group
David Martin, CEO/ Exec Vice Pres, Society of Critical Care Medicine
Doing Business in the Middle East – Cultural Do’s and Don’ts
Monday, August 14, 2017 330-400pm
Global Solutions Lounge
Understand business culture in the UAE and the Middle East region
Gain an understanding of correct etiquette and the do’s and don’ts in a business environment
How to establish a long-term business partnerships with your local partners
Facts and successful business models of doing business in the region
Moderator: Ajay Bhojwani, Managing Director, MCI Middle East
Steen Jakobsen, Steering Committee Member, Dubai Association Centre
Rami Muhanna, Licensing & Relationship Management, Dubai Association Centre
With 28 countries, the European Union is one of the largest and most profitable markets in the world. While Europe is not new to US associations, the business results generated by many could be significantly improved.
Is there a one size fit all to best approach the European audience? How effective are associations at adapting to European sensitivities, cultures, and needs?
US associations often under-estimate the importance of a having a local value proposition. The lack of validation of benefits, products and services before going to market can lead to poorer performance and even failure.
Join Florian Cartoux, Director for Europe for IHRSA, the world’s leading fitness association, for a fascinating discussion. Bring your questions and gain important insights to help you in Europe.
This LIVE webinar on June 8th from 12Noon-1245pm will share insights to help you develop better ways to grow in Europe:
How to position ones offerings when Europe is not a single country but 28+ countries that often require a different “go to market” plan
Understanding the latest trends that most effect the region in order to adjust to “the age of the customer”
Appreciating the importance of market segmentation and tying this to a unique customer experience.
Knowing the importance of clarifying ones value proposition for the European markets.
How to adapt marketing channel strategy.
The main challenges to strategy in Europe
The importance of market segmentation and providing a tailored customer experience
Recommendations to best approach the European market