Category Archive: Education
As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market.
Robbin Zhao, MCI China’s senior director association management & consulting in Shanghai, presents an assessment of the current situation in China and the opportunities and challenges for US healthcare associations to develop a successful and sustained entry strategy.
Prior to joining MCI, Robbin was with the China International Exchange & Promotion Association For Medical and Health Care as Project Director responsible for international CME program development and implementation. He worked closely with senior management of pharmaceutical companies and key opinion leaders in designing educational programs encompassing diabetes, oncology and more through collaboration with international societies and associations. Robbin’s healthcare experience includes EMD China Scientific Communication where he gleaned rich experience on copyrights, operations and global exchange project management.
China’s healthcare sector continues to grow at an amazing rate. Its healthcare
spending is projected to grow from $357 billion in 2011 to $1 trillion in 2020. Across key categories,
from pharmaceuticals to medical devices and consumer health, China remains one of the world’s
most attractive markets, and is by far the fastest-growing of all the large emerging markets.
This two part video presentation will cover the following topics requested by the readers of GrowGlobally blog:
Part 1 (12 minutes) Click here to play
- Overview of Healthcare Market Drivers and Its Trends
- Industry Growth Statistics
- Specialties in Demand
- Current 5 Year Plan Trends & Goals
- CME Education Overview and Differences in China
Part 2 (13 minutes) Click here to play
- Overview of Distinct Clinician Populations and Their Needs
- Healthcare Industry Stakeholder Map -Government, Hospitals, Industry Partners, etc
- Realities of Building Business Relations with Chinese
- Potential Commercial Opportunities & Building Locally Relevant Services
- Market Entry Considerations
If you have questions or wi, please post them here, or contact Robbin Zhao at [email protected].
Video Interview of Growing a European Training Business
Following their excellent session delivered at ASAE’s Annual Meeting by Jackie Oppenheim and Murat Dogru, we caught up with Murat to explore some of the aspects of their presentation more deeply. As they presented in Nashville, ASME Europe training and development has grown by 30% CAGR over the last 5 years with 1800+ paid participants.
Part 1 Interview
When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Part 1 of our interview covers such factors as:
What does the ASME professional development business look like in Europe today?
Are the training opportunities open enrollment mostly or do they also involve corporate learning?
How long has ASME been running these programs? How did they get started? How have the programs evolved over time?
What lessons did ASME learn from studying the market? For example, did it change ASME’s understanding of which markets might be more successful than others?
How did ASME need to customize its offerings to be successful in Europe?
How does the sales process differ from selling to, for example, an individual engineer who might be a member of ASME in Europe versus selling corporate learning where that person will probably be a decision maker but not necessarily the person attending the programs you’re selling to the company?
What kind of barriers should associations avoid that can reduce the impact of successfully selling and marketing products and services in Europe?
From a marketing and sales of training programs, how would you approach an Italian company versus a Scandinavian country differently?
Are the marketing tactics different depending on what Germans or Italians might prefer, or even what might be permitted from country to country?
[important] Watch Part 1 Video Interview with Murat Dogru Here [/important]
Part 2 Interview
In the final segment, Murat offers further insights into building a successful business in Europe.
What kind of local staffing is required to drive such a business and grow it as ASME has?
What would you recommend to U.S. association executives that are interested in improving the marketing and selling of education products in Europe?
[important] Watch Part 2 Interview with Murat Dogru Here [/important]
Join Ms. Jackie Oppenheim of the American Society of Mechanical Engineers and Mr. Murat Dogru of ASME Europe (MCI Brussels) as they present how ASME has grown its successful education and training business in the mature, competitive European market.
When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how they tailored its courses to be more locally relevant to regional customers and members. Understand the connections, roles, and the impact the regional community had on the development of new products and services.
This session will be held in room 104AB of the Music City Center on Monday, August 11, from 2:00 PM – 3:00 PM.
Meet Murat Dogru at the MCI booth 1635 on Sunday and Monday of the Exhibits.