Halls F1 & F2 Level 3, McCormick Place-West Building
Moving away from typical and obsolete association event sponsorship and exhibition models, it is important to identify the needs that lay beyond a marketers’ perspective, as the business relationship between an industry sponsor and an association often too highly depends on the success of annual congresses.
Associations and industry players share the goal to educate healthcare professionals – it is therefore in their common interest to design new fundable initiatives and partner over educational opportunities, whilst remaining neutral and cutting edge. Case studies will be presented from medical societies dealing successfully with both pharmaceutical and medical devices industries.
Explore how medical societies can diversify their revenues.
Discover new educational initiatives.
Learn to engage industry and benefit from their insight.
Acquire tips on effective industry outreach.
Lieven Mariën, Senior sponsorship and exhibition manager, MCI Benelux S.A.
Practical Steps to Build Impact for Medical Education in China
Thursday September 7th,9:00- 945 am Eastern
Medical education and international exchanges is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges.
The Society of Critical Care Medicine (SCCM) has redefined their engagement strategy. In this session, SCCM CEO & Executive Vice President David J. Martin, and Maria Tong, Director MCI China and team leader for SCCM in China, will share insights from their 5 year effort to improve SCCM engagement and partner strategy for the distribution of its training courses and publications in China.
Whether you are just considering China or are already delivering activities in this large market, you will not want to miss this 45-minute webinar to understand how SCCM sustains its long term commitment in China.
This LIVE webinar will help you better define your impact in China, navigate the complicated stakeholder landscape, how to build recognition and buy-in, and understand the government’s objectives for the healthcare industry.
Bring your questions or submit in advance.
Seats are limited. For more information and to register click here.
If you are travelling to ASAE next week, be sure to check out the following sessions which all take place at the MTCC – South Building.
Build Medical Education in China: Strategy and ROI
Monday, August 14, 2017 9:00 AM – 10:00 AM
Medical education and international exchanges is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges. Society of Critical Care Medicine (SCCM) has redefined their engagement strategy. In this session, David J. Martin, CEO, SCCM will be interviewed to help us better understand the realities of structured medical education in China, the stakeholder landscape, building recognition and buy-in, and updates and implementation of NGO law.
Florence Chua, Director Association Management and Consulting, MCI Group
David Martin, CEO/ Exec Vice Pres, Society of Critical Care Medicine
Doing Business in the Middle East – Cultural Do’s and Don’ts
Monday, August 14, 2017 330-400pm
Global Solutions Lounge
Understand business culture in the UAE and the Middle East region
Gain an understanding of correct etiquette and the do’s and don’ts in a business environment
How to establish a long-term business partnerships with your local partners
Facts and successful business models of doing business in the region
Moderator: Ajay Bhojwani, Managing Director, MCI Middle East
Steen Jakobsen, Steering Committee Member, Dubai Association Centre
Rami Muhanna, Licensing & Relationship Management, Dubai Association Centre