Peter Turner

As MCI's Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Over the past 30 years I have served three associations (ASAE, MPI and IEEE Computer Society) as a leader of business, product and partnership development.

Most commented posts

  1. Rethinking Membership As A Global Engagement Model — 3 comments
  2. Designing the “Ultimate” Business Location in the Middle East — 2 comments
  3. US Associations with Global Interests Growing Faster than Peers — 2 comments
  4. Global MegaTrends Part 4 – Rise of Sustainability, Venture Capital Flow, R&D Investment Stalls — 1 comment
  5. Global MegaTrends to Rock Your World – Part 1 — 1 comment

Author's posts

ASAE2018 – Education in Healthcare: The Next Fundraising Gold Mine

Monday, August 20

12:15 PM – 12:35 PM

Halls F1 & F2 Level 3,  McCormick Place-West Building

Moving away from typical and obsolete association event sponsorship and exhibition models, it is important to identify the needs that lay beyond a marketers’ perspective, as the business relationship between an industry sponsor and an association often too highly depends on the success of annual congresses.

Associations and industry players share the goal to educate healthcare professionals – it is therefore in their common interest to design new fundable initiatives and partner over educational opportunities, whilst remaining neutral and cutting edge. Case studies will be presented from medical societies dealing successfully with both pharmaceutical and medical devices industries.

  • Explore how medical societies can diversify their revenues.

  • Discover new educational initiatives.

  • Learn to engage industry and benefit from their insight.

  • Acquire tips on effective industry outreach.

 Lieven Mariën, Senior sponsorship and exhibition manager, MCI Benelux S.A.

ASAE2018 – Improve Global Effectiveness: Lessons Learned on the Ground

Monday, August 20

9:00 AM – 10:00 AM

Room W183b, Level 1 of McCormick Place-West Building

Business growth increasingly requires associations to expand outside the USA requiring organizations to be more adept at global strategy and operations.   ASAE Foundation research has shown in recent years that associations grow with a more deliberate strategy and operational practice.

This session will feature association executives who completed the ASAE Global Maturity self-assessment and whose associations were categorized into one of four maturity levels.

Explore the insights each association gained from the analysis, how it impacted their thinking, and enhanced effectiveness.   Discussion will include perspectives across seven domains of the Global Assessment that proved the most significant triggers for change.

  • Rate your association’s effectiveness across the seven domains in the Global Maturity Assessment (from strategy to operations).

  • Learn from globally mature or experienced associations to those starting out or less prepared to deliver value and impact to members and customers around the world.

  • Interpret and assess actions that improve global growth and effectiveness.

  • Evaluate new approaches for international strategy and operational planning.


James Gurowka, Senior Vice President, Global Business Development, Institute of Management Accountants

 Annette Homan, Chief Operating Officer, RIMS, The Risk Management Society

John Schehl, Vice-president, Certification and Global Engagement, National Roofing Contractors Association

 Nikki Walker, Global Vice President Association Management & Consulting, MCI Group

ASAE2018 – Tips on Doing Business in Dubai and the Gulf Region


On Sunday, 19th August from 3:30 pm – 4:00 pm in the Global Solution Lounge, join us for a “A Taste of Dubai.”

Understand the UAE and regional business culture.

Gain an understanding of correct etiquette in a business environment.

Learn how to establish a long-term business partnership with your local partners.

Consider the types of successful business models in the region.

Ajay Bhojwani, Managing Director, MCI Middle East

Session Panelists:
Steen Jakobsen, Member of the Executive Committee, Dubai Association Center

Rami Muhanna, Member Relations, Dubai Association Center