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Tag: global growth

Oct 24 2016

Podcast: Insights from the Global Engagement Index 2016 – Strengthening Member & Customer Relations Globally

Engagement Index - mock-ups

Join Renata Lerch, Deputy Managing Director of the American Society for Quality and Elisa Pratt, Chief Global Member Engagement Officer of ASIS International, for a discussion on the results of the GEI and insights gained by their associations from analysis of their own member and customer data against the global benchmark. This free 45 minute webinar will take place on December 7th from 100pm-145pm Eastern.

elisa-prattrenata-lerch-asqASQ and ASIS were joined by 13 other major associations for the GEI 2016 including: American Concrete Institute, American Institute of CPAs, APICS, American Society of Civil Engineers, American Society for Clinical Pathology, American College of Chest Physicians (CHEST), Institute of Electrical and Electronics Engineers, International Facility Management Association, International Society of Automation, Information Systems Audit and Control Association, Material Research Society, NACE International, and the Society of Critical Care Medicine.

 GEI was design to help associations understand:

  1. How strong is the relationship with members and customers outside of the US?

  2. What is impacting for good or bad the quality of these relationships?

  3. What resources deliver the most value and impact engagement the most?

  4. How relevant is the value proposition to the needs of local members and customers?

  5. What levels of engagement are there and how do members and customers fit into this model?

Seating is limited so sign up here today for the December 7th webinar from 100pm – 145pm Eastern.

Thanks to GEI, for the first time association executives are able to better understand how relationship strength impacts the ability to improve engagement with members and customers through empirical data.

For questions on the webinar or GEI2016 (such as to receive a copy of the free report), please contact Peter Turner at 571.275.1516 or peter.turner@mci-group.com.

Aug 27 2015

Key Findings from Year 2 ASAE Global Growth Study – Interview with Nikki Walker

ASAE 8.2015 podcast











Two Part Interview with Nikki Walker Discusses Recent Global Study

The first phase of ASAE’s Global Management Series, culminating with the report Achieving Global Growth: Establishing & Maintaining Global Markets, examined the practices of associations growing globally, but it left a number of questions unanswered.

  1. How do associations build strategies around these practices?
  2. What are the potential roadblocks?
  3. What’s required in terms of research, governance, and member relations, and what other factors are important to successful global growth?

Global Growth Strategies summarizes the answers we received when we put those questions to a diverse group of association leaders. In this report, you’ll learn about the key steps to take and the important partnerships to make to succeed in international markets. Global Growth Strategies provides valuable considerations for associations establishing operations in foreign markets and for associations looking to take that step.

This report also includes the “Special Focus on China,” which examines the strategies and operations of associations working in that country. This special examination was crafted from interviews with 40 association leaders, translating the themes of those interviews into actionable advice on a variety of topics, including strategic planning, operational decisions, and cultural issues.

This report on global strategy represents the second year of an ongoing effort to provide a common roadmap for associations as they plan, execute, or refine their global efforts. The ASAE Foundation and MCI Group joined forces to study processes and strategies of how associations are operating globally.