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Tag Archive: customers

May 15 2017

Successful Lessons on Going to Market in Europe

 

With 28 countries, the European Union is one of the largest and most profitable markets in the world.  While Europe is not new to US associations, the business results generated by many could be significantly improved.

Is there a one size fit all to best approach the European audience?   How effective are associations at adapting to European sensitivities, cultures, and needs?

US associations often under-estimate the importance of a having a local value proposition. The lack of validation of benefits, products and services before going to market can lead to poorer performance and even failure.

Join Florian Cartoux, Director for Europe for IHRSA, the world’s leading fitness association, for a fascinating discussion.  Bring your questions and gain important insights to help you in Europe. 

This LIVE webinar on June 8th from 12Noon-1245pm will share insights to help you develop better ways to grow in Europe:

  • How to position ones offerings when Europe is not a single country but 28+ countries that often require a different “go to market” plan

  • Understanding the latest trends that most effect the region in order to adjust to “the age of the customer”

  • Appreciating the importance of market segmentation and tying this to a unique customer experience.

  • Knowing the importance of clarifying ones value proposition for the European markets.

  • How to adapt marketing channel strategy.

Learning Outcomes

  1. The main challenges to strategy in Europe

  2. The importance of market segmentation and providing a tailored customer experience

  3. Recommendations to best approach the European market

Register today for this LIVE webinar.

For questions contact Peter Turner at peter.turner@mci-group.com.

 

 

 

Oct 24 2016

Podcast: Insights from the Global Engagement Index 2016 – Strengthening Member & Customer Relations Globally

Engagement Index - mock-ups

Join Renata Lerch, Deputy Managing Director of the American Society for Quality and Elisa Pratt, Chief Global Member Engagement Officer of ASIS International, for a discussion on the results of the GEI and insights gained by their associations from analysis of their own member and customer data against the global benchmark. This free 45 minute webinar will take place on December 7th from 100pm-145pm Eastern.

elisa-prattrenata-lerch-asqASQ and ASIS were joined by 13 other major associations for the GEI 2016 including: American Concrete Institute, American Institute of CPAs, APICS, American Society of Civil Engineers, American Society for Clinical Pathology, American College of Chest Physicians (CHEST), Institute of Electrical and Electronics Engineers, International Facility Management Association, International Society of Automation, Information Systems Audit and Control Association, Material Research Society, NACE International, and the Society of Critical Care Medicine.

 GEI was design to help associations understand:

  1. How strong is the relationship with members and customers outside of the US?

  2. What is impacting for good or bad the quality of these relationships?

  3. What resources deliver the most value and impact engagement the most?

  4. How relevant is the value proposition to the needs of local members and customers?

  5. What levels of engagement are there and how do members and customers fit into this model?

Seating is limited so sign up here today for the December 7th webinar from 100pm – 145pm Eastern.

Thanks to GEI, for the first time association executives are able to better understand how relationship strength impacts the ability to improve engagement with members and customers through empirical data.

For questions on the webinar or GEI2016 (such as to receive a copy of the free report), please contact Peter Turner at 571.275.1516 or peter.turner@mci-group.com.

Jul 28 2016

New Benchmark Index Study Measuring Engagement & Relationship Strength Debuts

EI logo

For the first time ever, association executives will be able to better understand how relationship strength impacts the ability to improve engagement with members and customers through empirical data.

 

MCI along with its partner FairControl (a German-based global market research firm), launched the Global Engagement Index to measure the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members, allowing like-minded associations to benchmark their performance against that of 15 leading brands across multiple sectors.

MCI and FairControl were joined by: American Concrete Institute, American Institute of CPAs, APICS, American Society of Civil Engineers, American Society for Clinical Pathology, ASIS International, American Society for Quality, American College of Chest Physicians (CHEST), Institute of Electrical and Electronics Engineers, International Facility Management Association, International Society of Automation, Information Systems Audit and Control Association, Material Research Society, NACE International, and the Society of Critical Care Medicine.

We sought to understand:

  • How strong is the relationship with members and customers outside of the US?

  • What is impacting for good or bad the quality of these relationships?

  • What resources deliver the most value and impact engagement the most?

  • How relevant is the value proposition to the needs of local members and customers?

  • What levels of engagement are there and how do members and customers fit into this model?

GEI construction

With GEI, we now have dedicated data and measures that can be utilized to answer these questions and help association executives adapt existing strategy and operational resources to be more effective at building and nurturing relationships that convert financially and sustainably.

 

The sample size of the GEI is substantial, more than 123,000 non-US contacts were invited to respond to the survey through contact lists, who were invited to respond to the survey in English, Spanish, Portuguese, Japanese, Arabic, and Simplified Chinese. Nearly 9,000 respondents from around the world ultimately completed the survey. Through an innovative crowd-funded model, the 15 participating associations will gain in-depth data and feedback as to how their global community perceives their value, relevance and engagement efforts and where they stand comparative to the Index.

Interviews GEI

The complete public findings and recommendations will be released next month during ASAE’s annual meeting.  An overview article meanwhile can be found here:  Global Engagement Index 2016.

To obtain a copy during the show, please visit the MCI booth #1620.