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Tag: association trends

Feb 05 2008

From Mega Trends to Association Trends to Meeting Trends

MPI PEC North America in Houston was a location for this presentation on how key MegaTrends affect associations and their events. I presented along with my UK colleague Vanessa Cotton of ExCel in London.

Here is the session overview:

MegaTrends

  • Global Economy
  • Demographic Shifts
  • Science and Technology Advancements
  • Sustainability
  • Open vs Closed System

Association Trends

  • Global Strategy
  • Standard Product Development
  • Business Metrics & Measures
  • Customer Attention Deficit
  • ISO Credible Sources
  • Customer Experience Management
  • Regionalization (Planning/Infrastructure)
  • Hot Regions

Association Meeting Trends

  • Alliance and partnership development – ongoing conf business (co-branding, outreach, BD, sponsor channels)
  • Product development process – event business strategy, end user integration
  • Customer “value add” experience design – mapping before, during and after experiences
  • Digitizing and monetizing conference content – taking face 2 face content and distributing it more widely

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