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Category: MegaTrends & Research

Jul 28 2016

New Benchmark Index Study Measuring Engagement & Relationship Strength Debuts

EI logo

For the first time ever, association executives will be able to better understand how relationship strength impacts the ability to improve engagement with members and customers through empirical data.

 

MCI along with its partner FairControl (a German-based global market research firm), launched the Global Engagement Index to measure the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members, allowing like-minded associations to benchmark their performance against that of 15 leading brands across multiple sectors.

MCI and FairControl were joined by: American Concrete Institute, American Institute of CPAs, APICS, American Society of Civil Engineers, American Society for Clinical Pathology, ASIS International, American Society for Quality, American College of Chest Physicians (CHEST), Institute of Electrical and Electronics Engineers, International Facility Management Association, International Society of Automation, Information Systems Audit and Control Association, Material Research Society, NACE International, and the Society of Critical Care Medicine.

We sought to understand:

  • How strong is the relationship with members and customers outside of the US?

  • What is impacting for good or bad the quality of these relationships?

  • What resources deliver the most value and impact engagement the most?

  • How relevant is the value proposition to the needs of local members and customers?

  • What levels of engagement are there and how do members and customers fit into this model?

GEI construction

With GEI, we now have dedicated data and measures that can be utilized to answer these questions and help association executives adapt existing strategy and operational resources to be more effective at building and nurturing relationships that convert financially and sustainably.

 

The sample size of the GEI is substantial, more than 123,000 non-US contacts were invited to respond to the survey through contact lists, who were invited to respond to the survey in English, Spanish, Portuguese, Japanese, Arabic, and Simplified Chinese. Nearly 9,000 respondents from around the world ultimately completed the survey. Through an innovative crowd-funded model, the 15 participating associations will gain in-depth data and feedback as to how their global community perceives their value, relevance and engagement efforts and where they stand comparative to the Index.

Interviews GEI

The complete public findings and recommendations will be released next month during ASAE’s annual meeting.  An overview article meanwhile can be found here:  Global Engagement Index 2016.

To obtain a copy during the show, please visit the MCI booth #1620.

Jul 26 2016

The Privacy Shield and the General Data Protection Regulation: What US Associations Need to Know

Webinar July 2016The webinar sponsored by MCI and Globalaw was held on July 12th and covered:

  • Setting the scene: the Privacy Shield and the GDPR

  • US and European Perspectives on the Schrems Case (The Court of Justice of the European Union (CJEU) issued the final ruling in Schrems v. Data Protection Commissioner (Case C-362/14) on October 6, 2015. The Court invalidated the Safe Harbor arrangement, which governs data transfers between the EU and the US.)

  • Transatlantic Data Transfers: Challenges and Alternative Tools to Safe Harbour

  • The General Data Protection Regulation: the Issue of Consent

  • Looking Ahead: Practical Steps for US Associations

 

Follow this link to the archived 60 minute session.

 

Jun 27 2016

Navigating the EU-US Privacy Shield and the General Data Protection Regulation – Latest on What US Associations Need to Know

 how-comply-gdpr

The past months have seen two key developments in the field of data privacy in Europe which are set to a have a significant impact on Associations operating in both the US and Europe that handle personal data; the EU-US Privacy Shield Framework and the General Data Protection Regulation.

 

 

The EU-US Privacy Shield Framework, while still at a drafting stage compared to the now defunct Safe Harbour Framework, and the new EU General Data Protection Regulation, a 200-page piece of legislation that will come into effect in 2018, introduce stronger obligations and Increased fines for breaches.

The recent vote in Britain to leave the EU does not diminish the importance of these issues as there will be a mandatory two year minimum period in which the UK remains a member of the EU while an exit is negotiated. During this time all existing legislation (including GDPR) will continue as before.

globalaw

MCI Brussels and Globalaw, a leading global legal network of 110 firms with over 4,500 lawyers in over 165 cities, will host a LIVE webinar on Tuesday, 12 July at 1000 am EDT.   

Essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how Associations operating in both the US and Europe can best adapt in this transitional phase will be discussed by a panel of legal experts from the US and EU.

Featured Speakers

karen m

Karin McGinnis, Attorney, Member, Moore & Van Allen, PLLC,  USA

klein

Susanne Klein LL.M., Rechtsanwältin (Lawyer), GÖHMANN Rechtsanwälte, Germany

 

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Dr. Benno Barnitzke, Rechtsanwalt (Lawyer), GÖHMANN Rechtsanwälte, Germany

 Key Topics to be addressed:

  1. Setting the scene: the Privacy Shield and the GDPR

  2. US and European Perspectives on the Schrems Case   (The Court of Justice of the European Union (CJEU) issued the final ruling in Schrems v. Data Protection Commissioner (Case C-362/14) on October 6, 2015. The Court invalidated the Safe Harbor arrangement, which governs data transfers between the EU and the US.)

  3. Transatlantic Data Transfers: Challenges and Alternative Tools to Safe Harbour

  4. The General Data Protection Regulation: the Issue of Consent

  5. Looking Ahead: Practical Steps for US Associations

Time will be reserved for questions.

To Register for the July 12 LIVE Webinar

Register now for this important session while seats last from the Globalaw website!   Follow this link to register.

After registering, you will receive a confirmation email containing information about joining the webinar.