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Category: Meetings

Feb 26 2014

Attend IMEX 2014 – May 19-22 As MCI’s Guest

The world’s leading international meetings marketplace is marking its 12th Anniversary in May. As always IMEX Frankfurt is going to be another incredible experience. Over the years, IMEX has become the leader in  the ever-changing face of the meetings industry.  Constantly evolving and with a firm finger on the pulse of all the breaking news and trends, this show really puts you at the center of the action and MCI is inviting you to attend as our guest.

Every year record numbers of international meeting planners and association executives attend IMEX, the essential worldwide exhibition for meetings and incentive travel – featuring IMEX Association Day & Evening, a dedicated education and networking day for association executives.  During this special day of education and seminars, IMEX explores key topics and new developments within association management. Association executives are most welcome at Association Day.

In 2013 a Association Day attracted over 300 association executives from nearly 40 countries.

IMEX 2014 – Hosted Buyer Benefits

Year after year, attendees comment that is it the show where business gets done. The atmosphere is almost electric with exhibitors, buyers and visitors alike all “charged up”.  This is where major senior executives from the global meeting services arena meet association leaders to discuss proposals and complete deals. IMEX 2013 saw record numbers of attendees with a 33% rise in the number of individual buyer appointments from 2012. Over the course of 3 days, almost 65,000 appointments took place, including 53,000 individual appointments. Additionally:

  • Over 14,000 industry professionals gathered over the three days
  • Almost 4,000 hosted buyers from over 75 countries and 4,800 trade visitors from 83 countries

In 2014, MCI would like to extend an invitation to our US-based association colleagues to be our guest at IMEX  through the IMEX Hosted Buyers Program!

The IMEX association hosted buyer program offers the following exclusive benefits:

  • Attendance at IMEX 2014 and IMEX Association Day and Evening on Monday, May 19, the day before the exhibition opens in Frankfurt. 
  • Economy flights
  • Accommodations in specially selected 4 or 5 star hotels
  • Ground transfers within Frankfurt from the airport to hotel and to the exhibition
  • Hosted Buyer Lounge access, with complimentary WI-fi and other services
  • Dedicated support team before and during the show
  • Access to over 200 educational sessions throughout the 3 days

 

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To qualify for MCI’s Guest IMEX  Hosted Buyer Program you must be responsible for planning, organizing, recommending or making financial decisions for events outside the United States.  Most people will attend from May 19 – 22 in order to attend Association Day and the exhibition, but for those how would like to attend the exhibition only, that is possible. The exhibition runs from Tuesday, May 20 to Thursday, May 22. Please state your travel preferences during the registration process.

Please follow this link to be a part of  MCI’s Guest IMEX 2014 Hosted Buyer Program. Attending IMEX 2014 and IMEX Association Day will be the best decision you make this year.

If you have questions, please contact Theresa DeConinck at theresa.deconinck@mci-group.com

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Sep 12 2013

Deploying Different Market Entry Strategies for China and Europe – Podcast Interview Part 2 with Sabine Dupont and Florence Chua

SLAS podcast interview - part 2

Regional Differences & Building Local Relevance

This podcast interview is Part 2 of a presentation entitled “Different Market Entry Strategies for China & Europe”  presented at the ASAE Annual Meeting in Atlanta in August with SLAS CEO Greg Dummer.   Previously, Part 1 of this video interview featured Greg’s insights and can be found here.

Part 2 provides an “in region” perspective shared by two leading consultants who drove the two different approaches needed by SLAS to promote market penetration.

[important]  Part 2 interview can be viewed here.  [/important]

Request a Copy of the Presentation

Contact:
Peter Turner
Senior Advisor, Global Development Strategy, MCI Group
peter.turner@mci-group.com

Jul 03 2013

Assessing Satisfaction on International Members and Customers – July 18th, 830am Session at CESSE Annual Meeting

BMark CESSE 2013

Global Satisfaction Index – International Member & Customer Data Revealed

Thursday, July 18th at 830am to 930am

Speaker:  Nikki Walker, Global Vice President of Association Management & Consulting, MCI Group

Have you ever invested the time or resources to discover how your international members and customers view your association’s brand and its relevance?

Many US-headquartered associations have increasing ambitions to grow globally but are not clear what products or programs resonate in markets outside the US, or how their international community views the association’s value proposition.

Earlier this year, MCI offered CESSE member associations to invite their international members and customers to complete a survey the collective results of which created a Global Satisfaction Index specifically for CESSE member organizations.

Based on the the direct opinions of international members and customers around the world, MCI will share results that can help you evaluate your own association’s performance.  MCI’s Global Vice President of Association Management & Consulting, Nikki Walker, will share the data and offer critical insights gained from more than twenty years of in market experience building US associations around the world.

Attend this session and learn:

  • how international members rate the fulfillment of member benefits in their country;
  • what products and services most resonate with customers and members overseas and are their any differences between how these two audience view their associations;
  • which programs need the most attention or offer opportunities, and why;
  • which member segments (generations or geographical) most align themselves to your value proposition;
  • where communications most need attention; and
  • how you can gain the same depth of insights for your own association.

Other Sessions of Note

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Expanding and Managing Emerging Markets through Components

Wednesday, July 17th – 3:30 PM to 5:00 PM

Speaker: Ajay Bhojwani, Deputy Managing Director, MCI Middle East LLC

Despite the political unrest in the Middle East, the GCC countries continue to be amongst the fastest growing economies in the world. The session will focus on the business environment and culture in these key growing economies, as well we observe on how some international associations run and manage their international chapters in the region. The session will highlight some common challenges with respect to volunteerism and managing legal framework and finances.

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Deploying Different Market Entry Strategies for China and Europe

Thursday, July 18, 2013 – 1:40 PM to 3:00 PM

Speakers:

Greg Dummer, Chief Executive Officer for the Society for Laboratory Automation and Screening (SLAS)

Matteo Pederzoli, SLAS Europe Director, Brussels

Florence Chua, MCI China, Shanghai

Does global mean one and the same? Different cultures, needs, market dynamics are some of the considerations that should be taken in determining an association’s market entry in each region. Should one hit the ground running or perform all due diligence prior to running activities on the ground? Learn from Society of Laboratory Automation and Screening (SLAS) on why they choose to lead with an educational Conference & Exhibition in China, and has since then started building the market by adding bite size market research and fully embraced partnership development to build local education offerings to the Chinese community. Separately, they leaned on a full market research analysis in Europe to build their market entry strategy through education. Find out how SLAS have navigated their international expansion with local expertise, and their takeaways from each market entry strategy and implementation.

Learning Objectives:

  1. Identify the considerations SLAS took in determining the need to go global, and in deciding on different market entry strategies for Asia and Europe
  2. Share learning experience of why SLAS choose to lead by product in China; next steps in building the market
  3. Share learning of experience of why SLAS choose to undertake market research in Europe; next steps in building the market

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