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Category: Membership

Oct 04 2016

October 4th Webinar On Demand Recording – AWWA Creating Community – Better India Through Better Water

On October 4th, David LaFrance CEO from the American Water Works Association (AWWA) and Gaurav Sood from AWWA India shared their insights gained from the first year developing community in India.

AWWA developed a Strategic Framework with the objective of expanding into seven priority markets with a mission statement “Better World Through Better Water” and opened its first office outside of North America, in Mumbai India in 2015. This session aims to share insights into both the opportunities and challenges faced by a US association in penetrating the India market and lessons learned.

In this 30 minute webinar, you’ll understand:

  • AWWA’s overview and strategy for entering India

  • Getting traction in the Indian market – initial steps and financing the effort

  • Establishing the infrastructure – working with local volunteer leaders and governance

  • Being locally relevant – gathering market insights, establishing the brand, and building network

  • Daily operations – planning the action and acting the plan

 

MCI thanks David LaFrance for contributing his time and insight.

 

 

Please find a copy of the slide deck here.

 

Sep 16 2016

Webinar – AWWA Creating Community – Better India Through Better Water

india-awwa

 

 

 

 

 

 

 

On October 4 at 1100am Eastern, join David LaFrance CEO from the American Water Works Association (AWWA) and Gaurav Sood from AWWA India as they share insights gained from their first year developing community in India.

david-lafrance

 

gaurav

 

AWWA developed a Strategic Framework with the objective of expanding into seven priority markets with a mission statement “Better World Through Better Water” and opened its first office outside of North America, in Mumbai India in 2015. This session aims to share insights into both the opportunities and challenges faced by a US association in penetrating the India market and lessons learned.

 

In this 30 minute webinar, we’ll share:

  • AWWA’s overview and strategy for entering India
  • Getting traction in the Indian market – initial steps and financing the effort
  • Establishing the infrastructure – working with local volunteer leaders and governance
  • Being locally relevant – gathering market insights, establishing the brand, and building network
  • Daily operations – planning the action and acting the plan

Participants in this webinar will:

  1. Understand why AWWA created a Strategic Framework to expand in other markets
  2. Learn why India was chosen first and the business model, metrics, KPIs developed
  3. Gain insight about doing business in India and how to operate in an organized chaos

To register for this 30 minute webinar, follow this link.

For questions, please contact Theresa DeConinck at 202.251.4916 or theresa.deconinck@mci-group.com.

Jul 28 2016

New Benchmark Index Study Measuring Engagement & Relationship Strength Debuts

EI logo

For the first time ever, association executives will be able to better understand how relationship strength impacts the ability to improve engagement with members and customers through empirical data.

 

MCI along with its partner FairControl (a German-based global market research firm), launched the Global Engagement Index to measure the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members, allowing like-minded associations to benchmark their performance against that of 15 leading brands across multiple sectors.

MCI and FairControl were joined by: American Concrete Institute, American Institute of CPAs, APICS, American Society of Civil Engineers, American Society for Clinical Pathology, ASIS International, American Society for Quality, American College of Chest Physicians (CHEST), Institute of Electrical and Electronics Engineers, International Facility Management Association, International Society of Automation, Information Systems Audit and Control Association, Material Research Society, NACE International, and the Society of Critical Care Medicine.

We sought to understand:

  • How strong is the relationship with members and customers outside of the US?

  • What is impacting for good or bad the quality of these relationships?

  • What resources deliver the most value and impact engagement the most?

  • How relevant is the value proposition to the needs of local members and customers?

  • What levels of engagement are there and how do members and customers fit into this model?

GEI construction

With GEI, we now have dedicated data and measures that can be utilized to answer these questions and help association executives adapt existing strategy and operational resources to be more effective at building and nurturing relationships that convert financially and sustainably.

 

The sample size of the GEI is substantial, more than 123,000 non-US contacts were invited to respond to the survey through contact lists, who were invited to respond to the survey in English, Spanish, Portuguese, Japanese, Arabic, and Simplified Chinese. Nearly 9,000 respondents from around the world ultimately completed the survey. Through an innovative crowd-funded model, the 15 participating associations will gain in-depth data and feedback as to how their global community perceives their value, relevance and engagement efforts and where they stand comparative to the Index.

Interviews GEI

The complete public findings and recommendations will be released next month during ASAE’s annual meeting.  An overview article meanwhile can be found here:  Global Engagement Index 2016.

To obtain a copy during the show, please visit the MCI booth #1620.