Monday, August 20
12:15 PM – 12:35 PM
Halls F1 & F2 Level 3, McCormick Place-West Building
Moving away from typical and obsolete association event sponsorship and exhibition models, it is important to identify the needs that lay beyond a marketers’ perspective, as the business relationship between an industry sponsor and an association often too highly depends on the success of annual congresses.
Associations and industry players share the goal to educate healthcare professionals – it is therefore in their common interest to design new fundable initiatives and partner over educational opportunities, whilst remaining neutral and cutting edge. Case studies will be presented from medical societies dealing successfully with both pharmaceutical and medical devices industries.
Explore how medical societies can diversify their revenues.
Discover new educational initiatives.
Learn to engage industry and benefit from their insight.
Acquire tips on effective industry outreach.