GrowGlobally.org

Peter Rush from Kellen and I are presenting a session at the AMC Institute here in Orlando tomorrow to help AMC executives understand the arguments for developing a global strategy and how to lead clients through the process.

Question:  What economies have been the leading drivers of economic growth since 2001?  Think you know the answer?  If you said BRIC countries you would be only partially right.  The correct answer is “emerging markets” including Asia and Central and Eastern European countries.

Amazing statistic from the Economist to illustrate the massive potential from emerging markets for the “right” knowledge-based products and services… for the first time in the history of the world over 50% of the total population have raised themselves to “middle class.”

From our session here are some key points.

24/7 Global Project Management – No matter where you are business is now a 24 hour/7 days a week effort with far flung team members collaborating on projects. This drives demand for more interoperable standards & procedures from bodies of knowledge to “generally accepted” practices. For many professional societies it becomes their single most important strategy and defines their value to their stakeholders.

Customer Service Expectation Is Global – On the customer side, 24/7 extends into the world of the “customer experience” where you can lose business if your service isn’t ubiquitous.

Knowledge Becomes More Diffuse – Experienced knowledge workers around the world are slowly increasing their share of IP authorship and ownership extending beyond traditional developed countries causing associations to improve their ability to serve and retain these valuable member contributors.

Outsourcing Spreads to White Collar – In their constant effort to reduce prices while maintaining quality, companies embrace the Business Process Outsourcing industry that has grown in emerging markets. But the challenge is finding a dependable “project-ready” workforce that can meet client KPI’s.

Emerging Market Skill “Gaps” in Knowledge Application – Many emerging markets find the challenge of delivering a sufficient supply of “immediately employable” knowledge workers who can apply current standards and practices for demanding global clients. The knowledge gap between what the best graduates know and their ability to apply in a modern business setting forces companies to spend millions on “private corporate universities” where the turnover rate of new hires can exceed 80% per year. This offers opportunities for the right association with the right certification and training programs.

Rising Demands from Emerging Market’s Growing Middle Class – As middle class ranks swell in emerging markets, demand for a host of new products and services grows. The notion of “non-formal” education (learning outside of universities) becomes a major new market offering certification, test preparation courses and other programs to satisfy the need for career development.
Massive Fluctuation in Young and Old Age Groups – Demographics are changing globally as those under 25 become the single largest age group in the world while what was the largest age group continues into retirement age creating new pressures, new consumer habits, modes of online learning and communication, and supply of labor.

Workforce Mobility & Diversity Acceleration – This massive demographic tide is fueling a dramatic rise in new flows of expats to locations where job opportunities are better causing new pressures of cultural assimilation.

Here are the slides.