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May 15 2017

Successful Lessons on Going to Market in Europe

 

With 28 countries, the European Union is one of the largest and most profitable markets in the world.  While Europe is not new to US associations, the business results generated by many could be significantly improved.

Is there a one size fit all to best approach the European audience?   How effective are associations at adapting to European sensitivities, cultures, and needs?

US associations often under-estimate the importance of a having a local value proposition. The lack of validation of benefits, products and services before going to market can lead to poorer performance and even failure.

Join Florian Cartoux, Director for Europe for IHRSA, the world’s leading fitness association, for a fascinating discussion.  Bring your questions and gain important insights to help you in Europe. 

This LIVE webinar on June 8th from 12Noon-1245pm will share insights to help you develop better ways to grow in Europe:

  • How to position ones offerings when Europe is not a single country but 28+ countries that often require a different “go to market” plan

  • Understanding the latest trends that most effect the region in order to adjust to “the age of the customer”

  • Appreciating the importance of market segmentation and tying this to a unique customer experience.

  • Knowing the importance of clarifying ones value proposition for the European markets.

  • How to adapt marketing channel strategy.

Learning Outcomes

  1. The main challenges to strategy in Europe

  2. The importance of market segmentation and providing a tailored customer experience

  3. Recommendations to best approach the European market

Register today for this LIVE webinar.

For questions contact Peter Turner at peter.turner@mci-group.com.

 

 

 

About the author

Peter Turner

As MCI's Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Over the past 30 years I have served three associations (ASAE, MPI and IEEE Computer Society) as a leader of business, product and partnership development.

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