On October 4th, David LaFrance CEO from the American Water Works Association (AWWA) and Gaurav Sood from AWWA India shared their insights gained from the first year developing community in India.
AWWA developed a Strategic Framework with the objective of expanding into seven priority markets with a mission statement “Better World Through Better Water” and opened its first office outside of North America, in Mumbai India in 2015. This session aims to share insights into both the opportunities and challenges faced by a US association in penetrating the India market and lessons learned.
In this 30 minute webinar, you’ll understand:
AWWA’s overview and strategy for entering India
Getting traction in the Indian market – initial steps and financing the effort
Establishing the infrastructure – working with local volunteer leaders and governance
Being locally relevant – gathering market insights, establishing the brand, and building network
Daily operations – planning the action and acting the plan
MCI thanks David LaFrance for contributing his time and insight.
Please find a copy of the slide deck here.