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Category Archive: Education

Aug 04 2015

Chronic Diseases in China: An Opportunity for Standardized Education Programs and Enhanced Collaboration

Non-Com Disease Impact.2014

 

 

 

 

 

 

 

 

 

 

 

A recently released report “2015 Situation of Nutrition and Chronic Diseases of Chinese Residents,” indicates the incidence and mortality of chronic diseases continue to increase and have become the main causes of death in China with 79.4% of total mortality due to chronic diseases.  According to statistics, cardiovascular disease, diabetes, cancer and respiratory disease have become the top four of major threats to China’s public health.

The report stated that the relative low quality of treatment and lack of standardized clinical training in China are a contributing reason for the increased incidence and mortality rate of chronic diseases. Because of the need for long-term treatment, high incidence of complication, high rate of deformity, and high mortality, China needs advanced research, better databases, improved standardized clinical practice and medical training in order to better control the rate of incidence and mortality of chronic diseases.

The report provides a current overview on key chronic diseases:

  • Hypertension: incidence rate increased to 25.2%.
  • Diabetes: Chinese are facing an incidence rate of 9.7%. In China, about 70% diabetics do not get diagnosed, and among those who are diagnosed only 25% receive treatment.  For those receiving treatments, only 40% have conditions that are arrested and reversed.
  • Cancer and Tumor: incidence of cancer is up to 235 out of 100,000 people. Lung and breast cancer are the leading cancer types. The mortality of cancer is 144.3 out of 100,000 people with the top five cancers:  lung, liver, stomach, esophagus, and colorectal.
  • Chronic Respiratory Disease: include COPD, Asthma, Pulmonary hypertension and Sleep-disorder breathing. With the increased mortality of 68 out of 100,000 people. The incidence rate of COPD among those older than 40 years old is 9.9%.

In order to address this, China needs to keep up with advanced practice in Western medicine.  The National Health and Family Planning Committee (NHFPC) encourages enhanced cooperation and exchange of Chinese and international medicine societies in the areas of academic research, college training, and technical expertise. Herein lies many opportunities for US heath care associations to explore deeper levels of collaboration with their Chinese counterparts for the improvement of public health globally.

MCI China suggests that US medical associations with an interest in China should observe the following:

  1. Closely monitor and be sensitive to Chinese government policies and reforms because they shape and sway market development. The 12th Five-Year Plan puts healthcare reform in the spotlight, and has seen successes and challenges. The 13th Five-Plan that will be released in 2016 is expected to deepen the healthcare reform.
  2. Due to the vastly different institutional, environment and cultural factors between China and USA, it is important to invest in market insight to fully understand Chinese needs so that your association can be effective in identifying the unique selling point of your offerings.  Know that each sub-specialty will have its own unique situation and factors, therefore the maturity and/or need doesn’t equal the same for another.
  3. Understand the role of industry support and compliance requirements to build a strong stakeholder approach.

It is vital that US associations seek to collaborate with their Chinese counterparts; consider the use of local market development personnel who can help to investigate and navigate the complexities in relationships between various Chinese associations, and key opinion leaders in the same field.

Dec 03 2014

Demystifying the China Healthcare Industry

China HC Industry Drivers.2014

As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market.
Robbin Zhao, MCI China’s senior director association management & consulting in Shanghai, presents an assessment of the current situation in China and the opportunities and challenges for US healthcare associations to develop a successful and sustained entry strategy.
Prior to joining MCI, Robbin was with the China International Exchange & Promotion Association For Medical and Health Care as Project Director responsible for international CME program development and implementation.  He worked closely with senior management of pharmaceutical companies and key opinion leaders in designing educational programs encompassing diabetes, oncology and more through collaboration with international societies and associations.  Robbin’s healthcare experience includes EMD China Scientific Communication where he gleaned rich experience on copyrights, operations and global exchange project management.
China’s healthcare sector continues to grow at an amazing rate. Its healthcare
spending is projected to grow from $357 billion in 2011 to $1 trillion in 2020.  Across key categories,
from pharmaceuticals to medical devices and consumer health, China remains one of the world’s
most attractive markets, and is by far the fastest-growing of all the large emerging markets.
This two part video presentation will cover the following topics requested by the readers of GrowGlobally blog:

Part 1 (12 minutes) Click here to play   podcast zhao 1

  • Overview of Healthcare Market Drivers and Its Trends
  • Industry Growth Statistics
  • Specialties in Demand
  • Current 5 Year Plan Trends & Goals
  • CME Education Overview and Differences in China

 

Part 2 (13 minutes) Click here to play  podcast 2 zhao

  • Overview of Distinct Clinician Populations and Their Needs
  • Healthcare Industry Stakeholder Map -Government, Hospitals, Industry Partners, etc
  • Realities of Building Business Relations with Chinese
  • Potential Commercial Opportunities & Building Locally Relevant Services
  • Market Entry Considerations
 If you have questions or wi, please post them here, or contact Robbin Zhao at robbin.zhao@mci-group.com.

 

Sep 02 2014

Selling in Europe – interview with Murat Dogru at ASAE Nashville

Murat Podcast

 Video Interview of Growing a European Training Business

Following their excellent session delivered at ASAE’s Annual Meeting by Jackie Oppenheim and Murat Dogru, we caught up with Murat to explore some of the aspects of their presentation more deeply.  As they presented in Nashville, ASME Europe training and development has grown by 30% CAGR over the last 5 years with 1800+ paid participants.

Part 1 Interview

When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Part 1 of our interview covers such factors as:
  • What does the ASME professional development business look like in Europe today?
  • Are the training opportunities open enrollment mostly or do they also involve corporate learning?
  • How long has ASME been running these programs? How did they get started? How have the programs evolved over time?
  • What lessons did ASME learn from studying the market? For example, did it change ASME’s understanding of which markets might be more successful than others?
  • How did ASME need to customize its offerings to be successful in Europe?
  • How does the sales process differ from selling to, for example, an individual engineer who might be a member of ASME in Europe versus selling corporate learning where that person will probably be a decision maker but not necessarily the person attending the programs you’re selling to the company?
  • What kind of barriers should associations avoid that can reduce the impact of successfully selling and marketing products and services in Europe?
  • From a marketing and sales of training programs, how would you approach an Italian company versus a Scandinavian country differently?
  • Are the marketing tactics different depending on what Germans or Italians might prefer, or even what might be permitted from country to country?

 

[important] Watch Part 1 Video Interview with Murat Dogru Here  [/important]

Part 2 Interview

In the final segment, Murat offers further insights into building a successful business in Europe.
  • What kind of local staffing is required to drive such a business and grow it as ASME has?
  • What would you recommend to U.S. association executives that are interested in improving the marketing and selling of education products in Europe?

[important] Watch Part 2 Interview with Murat Dogru Here  [/important]

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