Medical education and international exchanges is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges.
The Society of Critical Care Medicine (SCCM) has redefined their engagement strategy. In this session, SCCM CEO & Executive Vice President David J. Martin, and Maria Tong, Director MCI China and team leader for SCCM in China, will share insights from their 5 year effort to improve SCCM engagement and partner strategy for the distribution of its training courses and publications in China.
Whether you are just considering China or are already delivering activities in this large market, you will not want to miss this 45-minute webinar to understand how SCCM sustains its long term commitment in China.
This LIVE webinar will help you better define your impact in China, navigate the complicated stakeholder landscape, how to build recognition and buy-in, and understand the government’s objectives for the healthcare industry.
If you are travelling to ASAE next week, be sure to check out the following sessions which all take place at the MTCC – South Building.
Build Medical Education in China: Strategy and ROI
Monday, August 14, 2017 9:00 AM – 10:00 AM
Medical education and international exchanges is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges. Society of Critical Care Medicine (SCCM) has redefined their engagement strategy. In this session, David J. Martin, CEO, SCCM will be interviewed to help us better understand the realities of structured medical education in China, the stakeholder landscape, building recognition and buy-in, and updates and implementation of NGO law.
Florence Chua, Director Association Management and Consulting, MCI Group
David Martin, CEO/ Exec Vice Pres, Society of Critical Care Medicine
Doing Business in the Middle East – Cultural Do’s and Don’ts
Monday, August 14, 2017 330-400pm
Global Solutions Lounge
Understand business culture in the UAE and the Middle East region
Gain an understanding of correct etiquette and the do’s and don’ts in a business environment
How to establish a long-term business partnerships with your local partners
Facts and successful business models of doing business in the region
Moderator: Ajay Bhojwani, Managing Director, MCI Middle East
Steen Jakobsen, Steering Committee Member, Dubai Association Centre
Rami Muhanna, Licensing & Relationship Management, Dubai Association Centre