Category: Product Mgmt

ASAE2018 – Education in Healthcare: The Next Fundraising Gold Mine

Monday, August 20

12:15 PM – 12:35 PM

Halls F1 & F2 Level 3,  McCormick Place-West Building

Moving away from typical and obsolete association event sponsorship and exhibition models, it is important to identify the needs that lay beyond a marketers’ perspective, as the business relationship between an industry sponsor and an association often too highly depends on the success of annual congresses.

Associations and industry players share the goal to educate healthcare professionals – it is therefore in their common interest to design new fundable initiatives and partner over educational opportunities, whilst remaining neutral and cutting edge. Case studies will be presented from medical societies dealing successfully with both pharmaceutical and medical devices industries.

  • Explore how medical societies can diversify their revenues.

  • Discover new educational initiatives.

  • Learn to engage industry and benefit from their insight.

  • Acquire tips on effective industry outreach.

 Lieven Mariën, Senior sponsorship and exhibition manager, MCI Benelux S.A.

Learn How American Society for Quality Has Grown in MENA in LIVE Webinar, June 26 @1000 Eastern

The American Society for Quality  continues to expand  its engagement and strengthen member and customer relationships throughout the MENA region attracting new members, retaining them and building a larger stakeholder base.  The core of this success is getting the strategy and planning right.

Join us on June 26th @ 10am Eastern for a LIVE 45-minute webinar presented by Carmen O’Neill, Certification Offerings,  ASQ Global, and Kavitha Prabhu, Director Association Management & Consulting, MCI Middle East as they highlight how they used diverse product offerings targeting different industry verticals to expand ASQ in the Middle East and Africa region including membership.

Carmen and Kavitha will share:

  • Why MENA has been a great source of demand for ASQ products using product customization/ localization

  • Strategies gained to expand market and brand awareness as a critical source of knowledge

  • How the regional demand for specific knowledge based expertise was tapped

To register, please follow this link.

For questions, please contact Karine Desbant at .

 

 

A Conversation with Mr. Kenneth Jarrett, President of the American Chamber of Commerce Shanghai

 

 

 

 

 

 

 

Developing Your China Strategy, What’s Next?

MCI China is pleased to announce a unique opportunity to listen to a deeply experienced China expert as he helps US association executives seek ways to improve their China strategy in an era of major change.

Join Mr. Kenneth Jarrett, President of the American Chamber of Commerce in Shanghai , as he shares his keen insight and observations on today’s Chinese government policies and the changes that may impact US association strategy and operations in China.

This special event will take place on Thursday, May 3rd from 10:00 a.m. – 11:30 a.m. EDT at the ASAE Conference Center, first floor in Washington DC.

Mr Jarrett will discuss:

  • How the operating environment for U.S. associations in China has changed as a result of the recent key Chinese government 19th Party Congress and  National People’s Congress?
  • What are the policy impacts, government restructuring,  and attitudes toward foreign investors and key Chinese government initiatives?
  • What does this mean for US associations?
  • How should this shape future US association Chinese strategy?

 

Mr Jarrett will entertain questions posed in advance upon registration.

To register for this special MCI China event, please follow this link.  If you have questions about this event please contact Karine Desbant at karine.desbant@mci-group.com.

About the Speaker

Mr. Kenneth Jarrett has been President of the American Chamber of Commerce in Shanghai since September 2013.   Previously, he was the Greater China Chairman for APCO Worldwide, a Washington-based public affairs consultancy from 2008 to 2013.  He served also as a U.S. diplomat from 1982 to 2008.

During his 26-year diplomatic career, his postings included Consul General in Shanghai, Deputy Consul General in Hong Kong, and Director of Asian Affairs at the White House National Security Council.  Mr. Jarrett served in Beijing, Chengdu, Singapore, and had several assignments in Washington, DC.

Mr. Jarrett has degrees from Cornell University, Yale University and the National War College. He is the recipient of the Magnolia Award (Silver) from the Shanghai government and is a member of the National Committee for US-China Relations.