Category: Market & Bus Planning

ASAE2018 – Improve Global Effectiveness: Lessons Learned on the Ground

Monday, August 20

9:00 AM – 10:00 AM

Room W183b, Level 1 of McCormick Place-West Building

Business growth increasingly requires associations to expand outside the USA requiring organizations to be more adept at global strategy and operations.   ASAE Foundation research has shown in recent years that associations grow with a more deliberate strategy and operational practice.

This session will feature association executives who completed the ASAE Global Maturity self-assessment and whose associations were categorized into one of four maturity levels.

Explore the insights each association gained from the analysis, how it impacted their thinking, and enhanced effectiveness.   Discussion will include perspectives across seven domains of the Global Assessment that proved the most significant triggers for change.

  • Rate your association’s effectiveness across the seven domains in the Global Maturity Assessment (from strategy to operations).

  • Learn from globally mature or experienced associations to those starting out or less prepared to deliver value and impact to members and customers around the world.

  • Interpret and assess actions that improve global growth and effectiveness.

  • Evaluate new approaches for international strategy and operational planning.

 

James Gurowka, Senior Vice President, Global Business Development, Institute of Management Accountants

 Annette Homan, Chief Operating Officer, RIMS, The Risk Management Society

John Schehl, Vice-president, Certification and Global Engagement, National Roofing Contractors Association

 Nikki Walker, Global Vice President Association Management & Consulting, MCI Group

ASAE2018 – Tips on Doing Business in Dubai and the Gulf Region

 

On Sunday, 19th August from 3:30 pm – 4:00 pm in the Global Solution Lounge, join us for a “A Taste of Dubai.”

Understand the UAE and regional business culture.

Gain an understanding of correct etiquette in a business environment.

Learn how to establish a long-term business partnership with your local partners.

Consider the types of successful business models in the region.

Moderator:
Ajay Bhojwani, Managing Director, MCI Middle East

Session Panelists:
Steen Jakobsen, Member of the Executive Committee, Dubai Association Center

Rami Muhanna, Member Relations, Dubai Association Center

Learn How American Society for Quality Has Grown in MENA in LIVE Webinar, June 26 @1000 Eastern

The American Society for Quality  continues to expand  its engagement and strengthen member and customer relationships throughout the MENA region attracting new members, retaining them and building a larger stakeholder base.  The core of this success is getting the strategy and planning right.

Join us on June 26th @ 10am Eastern for a LIVE 45-minute webinar presented by Carmen O’Neill, Certification Offerings,  ASQ Global, and Kavitha Prabhu, Director Association Management & Consulting, MCI Middle East as they highlight how they used diverse product offerings targeting different industry verticals to expand ASQ in the Middle East and Africa region including membership.

Carmen and Kavitha will share:

  • Why MENA has been a great source of demand for ASQ products using product customization/ localization

  • Strategies gained to expand market and brand awareness as a critical source of knowledge

  • How the regional demand for specific knowledge based expertise was tapped

To register, please follow this link.

For questions, please contact Karine Desbant at .