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Peter Turner

Author's details

Name: Peter Turner
Date registered: 02/08/2008
URL: http://www.mci-group.com

Biography

As MCI's Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Over the past 30 years I have served three associations (ASAE, MPI and IEEE Computer Society) as a leader of business, product and partnership development.

Latest posts

  1. MCI Education @ ASAE Toronto — 08/04/2017
  2. Benchmarking Member & Customer Relationship Strength -Keys to Sustaining Engagement ROI — 08/04/2017
  3. Strategically Evaluating Your Association’s Global Readiness and Effectiveness — 08/04/2017
  4. Successful Lessons on Going to Market in Europe — 05/15/2017
  5. Join MCI As Our Guest for IMEX Frankfurt 2017 — 02/01/2017

Most commented posts

  1. Rethinking Membership As A Global Engagement Model — 3 comments
  2. Designing the “Ultimate” Business Location in the Middle East — 2 comments
  3. US Associations with Global Interests Growing Faster than Peers — 2 comments
  4. Global MegaTrends Part 4 – Rise of Sustainability, Venture Capital Flow, R&D Investment Stalls — 1 comment
  5. Global MegaTrends to Rock Your World – Part 1 — 1 comment

Author's posts listings

May 15 2017

Successful Lessons on Going to Market in Europe

 

With 28 countries, the European Union is one of the largest and most profitable markets in the world.  While Europe is not new to US associations, the business results generated by many could be significantly improved.

Is there a one size fit all to best approach the European audience?   How effective are associations at adapting to European sensitivities, cultures, and needs?

US associations often under-estimate the importance of a having a local value proposition. The lack of validation of benefits, products and services before going to market can lead to poorer performance and even failure.

Join Florian Cartoux, Director for Europe for IHRSA, the world’s leading fitness association, for a fascinating discussion.  Bring your questions and gain important insights to help you in Europe. 

This LIVE webinar on June 8th from 12Noon-1245pm will share insights to help you develop better ways to grow in Europe:

  • How to position ones offerings when Europe is not a single country but 28+ countries that often require a different “go to market” plan

  • Understanding the latest trends that most effect the region in order to adjust to “the age of the customer”

  • Appreciating the importance of market segmentation and tying this to a unique customer experience.

  • Knowing the importance of clarifying ones value proposition for the European markets.

  • How to adapt marketing channel strategy.

Learning Outcomes

  1. The main challenges to strategy in Europe

  2. The importance of market segmentation and providing a tailored customer experience

  3. Recommendations to best approach the European market

Register today for this LIVE webinar.

For questions contact Peter Turner at peter.turner@mci-group.com.

 

 

 

Feb 01 2017

Join MCI As Our Guest for IMEX Frankfurt 2017

http://www.imex-frankfurt.com/media/887140/IMEX-2017-logo.jpg

The world’s leading international meetings marketplace is now in its 15th year and has moved back to a May date. As always IMEX Frankfurt is going to be another incredible experience. Over the years, IMEX has become the leader in  the ever-changing face of the meetings industry.  Constantly evolving and with a firm finger on the pulse of all the breaking news and trends, this show really puts you at the center of the action and MCI is inviting you to attend as our guest.

Every year record numbers of international meeting planners and association executives attend IMEX, the essential worldwide exhibition for meetings and incentive travel – featuring IMEX Association Day & Evening, a dedicated education and networking day for association executives.

Association Day – Monday, May 15, 2017

The day before IMEX opens, this event is designed exclusively for association professionals. During this special day of education and seminars, IMEX explores key topics and new developments within association management. This year, Association Day has been researched, and re-designed to ensure that it focuses on only the greatest challenges that association professionals across the world face.

Open to all levels of association professionals registered to attend IMEX as either hosted buyers or visitor buyers, Association Day offers a VIP opportunity to invest in yourself and your association. This year Association Day will be held at the Congress Centre Messe Frankfurt.  A free afternoon of education, co-delivered by ICCA and ASAE: The Center for Association Leadership. Followed by the much-loved networking reception, Association Evening hosted by Marriott Frankfurt on Monday 15 May from 19:00. It is open to exhibitors who are members of one of the organising associations (ICCA, AIPC, IAEE, DMAI, IAPCO, ESAE, PCMA, ASAE: The Center for Association Leadership) and association executives.

Association Day attracts over 300 association executives from nearly 40 countries annually.

Join MCI @ IMEX 2017 – Hosted Buyer Benefits

imex show floor

Year after year, attendees comment that is it the show where business gets done. The atmosphere is almost electric with exhibitors, buyers and visitors alike all “charged up”.  This is where major senior executives from the global meeting services arena meet association leaders to discuss proposals and complete deals.

3,500 exhibitors come to IMEX each year (including tourist boards, convention bureaus, international hotel chains, airlines and destination management companies). They’re poised to do business with the 9,000 visitors (including almost 4,000 hosted buyers) who attend during three energetic and very inspirational days.

In 2017, MCI would like to extend an invitation to our US-based association colleagues to be our guest at IMEX.

April 2016 Show Stats

The IMEX association hosted buyer program offers the following exclusive benefits:

  • Attendance at IMEX 2017 and IMEX Association Day and Evening on Monday, May 15th, the day before the exhibition opens in Frankfurt.

  • Economy flights

  • Accommodations in specially selected 4 or 5 star hotels

  • Ground transfers within Frankfurt from the airport to hotel and to the exhibition

  • Hosted Buyer Lounge access, with complimentary WI-fi and other services

    April 2016 Hosted Buyer Stats

  • Dedicated support team before and during the show

  • Free access to over 200 educational sessions throughout the 3 days

 

To qualify for MCI’s Guest IMEX  Hosted Buyer Program you must be responsible for planning, organizing, recommending or making financial decisions for events outside the United States.

Most people will attend from May 15 – 18 in order to attend Association Day and the exhibition, but for those who would like to attend the exhibition only, that is possible. The exhibition runs from Tuesday, May 16 to Thursday, May 18. Please state your travel preferences during the registration process.

Please follow this link to be a part of  MCI’s Guest IMEX 2017 Hosted Buyer Program.

Attending IMEX 2017 and IMEX Association Day will be the best decision you make this year.

If you have questions, please contact Theresa DeConinck at theresa.deconinck@mci-group.com.

Dec 16 2016

Reflections Member & Customer Relationships & Engagement – ASQ and ASIS International

In this recorded podcast from December 7th, Renata Lerch, Deputy Managing Director of the American Society for Quality and Elisa Pratt, Chief Global Member Engagement Officer of ASIS International, offered their insights on their own benchmark data from the Global Engagement Index (GEI 2016) and how it is impacting current thinking on strategy and operational planning in their associations.  

What is GEI?

The GEI 2016 was a first of its kind global index developed from a recent survey of 15 global associations [PDF].  Respondents were 8500+ members and customers from all over the world.   GEI found that non US member and customer relationships with their associations collectively was average at best.  Although the Global Engagement Index focused on international members, its conclusion that an association’s relationship strength, not membership status, is often the biggest factor for increased engagement rings true for domestic organizations as well.

The report measured engagement scores for 15 associations from a pool of 122,000 members and customers in markets around the world. Next year, MCI will commission a similar Index to study association relationships with U.S.-based members and customers.

The Index showed that people in global markets, particularly those in emerging and developing markets, are hungry for practical information. The data shows that those with the strongest relationship and recall of an association were most often nonmember customers, followed by members who have experience using a product or service in the last 18 months.

The study found that people who join an association but do not purchase products are significantly more likely to drop their membership, whereas customers who buy at least one product have a stronger relationship. They are more likely to become members and more likely to renew.

In other words, some of your strongest relationships may not be with your members; instead they may be with customers attending an event or seeking an accreditation.

The whole notion of a membership-first strategy could be dangerous, because members who are only interested in becoming a member often times have weaker engagement and relationship scores.

Power of Relationships

GEI introduced five member/customer segments based on relationship strength.  The most desirous segment was labeled “multipliers,” because this segment is not only loyal and highly likely to renew membership or purchase products but also they are highly motivated to support the mission of the association. If you knew who these people were, you could begin to accelerate the growth of your organization.

Organizations experiencing global growth tend to think about membership engagement as a one-on-one relationship. Put the right opportunity in front of the right individual. Be relevant in-terms of your product perspective, as well as your marketing and communications.

It’s also important to think of engagement as a spectrum or scale. A passive member can grow into an active member, and a loyal member can become a multiplier who connects you to new members or new opportunities.

For More on GEI 2016

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